We’ve held on to this latest manic instalment of Steve Sammartino’s Creative Espresso series since he submitted it for inclusion in the July print edition, which didn’t eventuate. Here it is, in all its super-charged, creative glory.
Green is über cool. If you want to get the key influencers and mavens of society into your product, then it better do the world some good. Being shiny isn’t enough these days. It’s got to be circular, real and authentic.
Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality.
The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.
I was thinking about business and at what point it becomes possible to believe you have a good chance of winning. I came to the conclusion that four elements pave the way to start-up success.
When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.
Footballers (or any sports people) have good form and bad form. Some are heroes and play to their optimum every single game. Some are inconsistent but sometimes brilliant. And others just fill the numbers. As entrepreneurs, we should aim to be like the footballer… not just a footballer in the league, but the Most Valuable Player – the MVP.
How many people have we met and had a discussion with about business? They want to start a business. They have business skills. But they haven’t started one. Why? Well here’s the most popular answer: they are waiting for a good idea, or even the big idea. They’ll be waiting forever. No idea will ever…
If you’re reading Anthill and not starting or running a business, maybe you ought to stop for a second and ask yourself why? You’re obviously interested in entrepreneurship, marketing and ‘start-up’ business. You’re smart and capable, right? But you’re risk-averse. Well, we all are, to some extent. I am as much as anyone. But isn’t…
Storytelling is a really important skill for entrepreneurs or any start-up. Quite often ‘a story’ is the first thing we have (after our idea or business cards). A story to tell potential investors A story to tell potential customers A story to tell potential employees A story to tell… The truth about stories is that…
Right now, terrorists are applying the most successful start-up strategies that I can think of. The thing that is so compelling about terrorists is that they are taking on the establishment and winning comfortably with far fewer resources than their entrenched foes. The unlimited supplies and market dominance of their competitors has not created any…
Physics and business are more closely related than one would imagine. In fact, physics and start-ups have a ridiculously close relationship, which you should pay attention to. Some of the best lessons for any aspiring start-up can be taken from successful businesses. But in the very early days of your start-up, possibly the most value…
Entrepreneurship is about building finances conceptually. Entrepreneurs don’t buy something and wait for it to appreciate. They invent the future. Inventing has never been about being atechnical genius. It’s about creativity and having the tenacity to execute the vision. The great economist Adam Smith would use some verbose economic theory to describe the process, like…
We’re taught from a very young age that copying lacks virtue and deserves some form of punishment. You could say it is viewed as a form of stealing. A start-up (or a business for that matter) is a complex set of interacting ideas and actions. Some of which may be original (your widget, website,…
Do you have a grand vision of selling out to an incumbent? The type of deal that makes the front page of the daily business section? The reason you heard so much about Google buying YouTube is that it doesn’t happen very often. We all need this sense of reality before we commence. But…
We don’t need to be revolutionaries to have a successful business. We could do something simple, like open a shop. But if we wanted to be ordinary, wouldn’t we be better off in a job somewhere? What if we truly want to change the world or be the next sell out story to some corporate…
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