Looking for publicity but struggling to cut through? Perhaps it’s time to go large.
Earlier this year, prominent UK PR agency Taylor Herring compiled a list of the Top 50 Publicity Stunts. Some of them created a global buzz, some were very expensive and some were downright illegal. But they all succeeded in turning heads and getting chins wagging, which surely put a smile on the brands being publicised.
Here are just a few.
Polar Bear Stranded On The Thames