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Here’s a PR expert’s take on the new and controversial social media influencer laws

Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.

Is PR your number one business resolution in 2016? Here’s why and how it...

One business resolution often overlooked is a public relations strategy. PR is often misunderstood yet it offers great exposure for little or no cost

Oops, my bad: How a business can make an apology accepted

Businesses, politicians and celebrities are often forced apologise by public outrage but are rarely truly sorry. Whatever happened to genuine apologies?

Great PR is about kicking butt, not kissing it

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

Who said only hot tech start-ups should make the news? Here’s how to get...

Does your business belong in the media if it is not a cutting-edge tech start-up or multi-million dollar global enterprise? If you send journalists...

Crayola crayons turned into high fashion [VIDEO]

Bloomingdales, the New York fashion store, and crayon make Crayola have done something really remarkable. Crayons can be excellent to sketching ideas and for keeping...

How to annoy journalists and never ever get your business in the news

PR and coverage from journalists can be just the boon a fledgling business needs. The opportunity to explain your products and getting you precious...

Will social media kill off media releases forever? That’s that goal of Coke’s PR...

There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs...

Not getting any love from the media? Three tips to master the media jungle....

Does this sound familiar? You have a great business. You’re doing exciting things. Your friends, family, customers, and clients are gushing with praise for your...

How to master the media jungle, plus bonus tutorial [ACADEMY]

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The only three ways to get media coverage. (Seriously, there are no other, excluding...

This week, I've been resting and recouperating from a fierce flu. It couldn't have come at a worse time. My clever, articulate and erudite editor,...

PR on a budget? Self-help PR might be a whole lot better

Many small businesses, obviously, don’t have the budgets to hire PR agency. But that is not the only way to build some good positive buzz about yourself or your business. A lot of the stories in the media are seeded directly by the business owners. What’s more, generating such publicity is not difficult or scary as many fear.

Shoe designers, potion makers, and a love coach share their top PR secrets. (No,...

Doing your own PR is not exactly advanced calculus, but it helps to have some basic know-how about the media and publicity process. From the creators of baby lotions and potions to the makers of killer heels, these ten self-made PR pros have seen their businesses covered in national magazines through to TV programs.

Is social media bringing out the worst in your company? Here are 4 tips...

Since the introduction of email to the workplace, the line between the personal and professional has become increasingly blurred. As social media becomes increasingly prolific in our day-to-day lives and its search engines more powerful, the potential of a private comment being unearthed and evolving into a serious organisational or even legal issue becomes a norm. What do organisations need to consider when trying to mitigate these risks?

Why your press releases are treated like spam [Five ways to alienate a journalist]

Having run free PR and media leads service SourceBottle for just over a 18 months, I’ve gathered some rare insights into the minds of journalists and what will lead to a figurative black mark against your name. The average journalist will receive from 20 to 200 PR news releases per day. And, as a result, most are treated like spam. Are your media releases the PR equivalent to penis enlargement emails and Nigerian scams?

What was the biggest PR disaster for 2010? Was it the ‘dog sex’ scandal,...

The Canberra Raiders’ ‘dog sex’ scandal, the Commonwealth Bank’s premium interest rate hike and the David Jones sexual assault case were just some of the diverse incidents to make the year’s definitive list of PR gaffes. Celebrities Stephanie Rice, Matthew Newton and Lara Bingle also hit the headlines for the wrong reasons in 2010.

Ready for your close-up? Why PR is all about great storytelling

Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.

Are women snubbing men in the boardroom?

Imagine this... You are one of one hundred and thirty women walking into a room to learn about networking with men to gain board positions. As you walk in, you see the only male presenter standing there, smiling, next to the door. He is not directly in your way. However, he is standing just far enough from the doorway that you have to change direction to make your way around him to enter the room and find your seat. Do you make an effort to say hello or walk on by?

Why I don’t trust brands… even when they appear authentic.

We recently got slammed. Last week, I was cc’d on seven emails in the space of a minute. They were all from Wordpress, each one a comment from the mag nation blog waiting for approval. On further examination, the author of all seven comments was the same person, and they had posted the exact same comment on seven different blog posts.

Australian Business Awards 2010

The Australian Business Awards recognises innovation, ethics, management, sustainability and the impact on industry and society of Australian organisations. There are ten organisational awards and ten product awards in this contest and it is open to both private and public organisations.

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