Tag: public relations

I spent a lot of time at the start of my business trying to conform to what I thought I had to be to succeed, with limited success. I found that when I let go, started uncovering my tattoos at presentations and generally being myself, “all of a sudden” my business exploded. But where do you draw the line?

Customers want more than your widgets or whatever your core offering happens to be. They want an experience. They want to be wowed. They want to join your tribe. If you don’t approach them on these terms, there are countless rival ‘tribes’ that will, argues Kevin Garber.

Corporate colours contain hidden meanings, so what are they secretly saying about your business?

Not so long ago, ProBlogger embarked on a blog series called, '31 Days to Build a Better Blog'. And its now available in an eBook!

Ever wanted to know how the media really thinks and works, or how to write a media release that will actually get some attention? Senior...

This is the greatest time in history and a large portion of the business world seems to be off somewhere missing it, with their heads in the sand. Stop it. Get on board, embrace the economic climate and celebrate the opportunities around you!

Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department.

After meeting Threadless Art Director Ross Zietz in June, I mentioned the very avante-garde online t-shirt company to my local barista. Trent's a t-shirt aficionado. He...

After meeting Threadless Art Director Ross Zietz in June, I mentioned the very avante-garde online t-shirt company to my local barista. Trent's a t-shirt aficionado. He...

Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.

Let's hope your business card never finds its way into this guy's hands.

Like many people in Australia, I woke to the news today that music icon Michael Jackson had died of cardiac arrest.

Beer companies typically know their market and don't mess with the message: Beer rocks! As this Dutch ad from earlier this year reveals, Heineken is no exception.

This amazing video uses origami and stop-motion to tell the story of Japanese sports brand ASICS. It won a Grand Prix at the Eurobest,...

Starting out in business can be one of the most trying times anyone can experience and even more so if you lack a supportive...

What do your logo colours secretly say about your business?

What do your logo colours secretly say about your business?

Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...

Once you have reached the decision that you have something newsworthy to publish or broadcast, unless you have determined to leave the writing part...

News is all around us, every minute of the day. In our daily newspapers, on television and radio, and increasingly on the internet, we...