The reasons why you would publish a press release are only limited to your imagination. Ask yourself what readers or a reporter will be interested in.
In essence, press releases are disseminated every day on all sorts of topics. Below is a list of some of the more common reasons to publish a press release.
- Do you have something newsworthy to say or announce?
- Do you offer unusual products or services?
- Do you have the results of a poll or survey that are newsworthy?
- Can you make a timely analysis or prediction?
- Can you comment on an issue or event currently taking place?
- Has your company expanded through takeover, merger or launched a new division?
- Is your company exporting or winning contracts offshore?
- Is your company or organisation new or unique?
- Have you acquired a new major client?
- Have you introduced a new product, concept or service?
- Is one of your products being used by clients in a new way?
- Is your company reporting financial results?
- Are you changing your existing products or services?
- Do you have experience, credibility or recognition in your field?
- Has your company or organisation completed a study or research project?
- Have you published a book, booklet or white paper?
- Have you moved or opened a new office?
- Has your company won an award, contest or achieved special certification or recognition?
- Is your organisation hosting or sponsoring a program or event?
- Are you raising funds for a special cause?
- Are you speaking at a conference or seminar?
- Is your company celebrating a milestone or anniversary?
- Have you relaunched your company brand?
- Have you launched a new website?
- Has your company made changes to improve its working environment?
- Are you making a change in product pricing?
- Are you offering a new training program for employees?
- Do you have a way for people to save time or money?
- Do you have news that could improve the health and wellbeing of others?
- Has your company hired a new employee?
- Has one of your employees won an award?
- Have you discovered a new use for your product or service?
- Do you have a good success story related to one of your clients
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