Media
Iceland: From boom to bust to haven to where-the-bloody-hell-are-you?
Being a single industry economy is notoriously dangerous. And few countries understand this better than Iceland. Not wanting to remain in the doldrums, Iceland is trying to re-brand itself as a journalistic haven, centre of creativity and popular tourist destination. Cue cart-wheeling citizens.
Aussies ‘won’t pay for digital info’
The latest instalment of Australia’s contribution to the World Internet Project finds that Australians are still flocking to cyberspace, with 80 per cent having used it in a recent 3-month period – up from 73 per cent in 2007. Yet, seven in ten Australians are unwilling to pay for news and information obtained from the internet.
Get your ad banned if you want it to pop (like a polar bear’s noggin)
The ‘interwebs’ are filled with commercials proudly and boldy described as ‘banned’. There is almost no better link bait (he writes shamelessly aware of this very post’s title). We all know this intuitively. But now digital technology can not only be used to provide proof. It can be used to create a commercial justification.
Gerry Harvey’s tips on growing your business (using your phone)
Sponsored Message: Did you know that phone names are up to 20 times easier for your customers to remember than phone numbers? This is something that retail pioneer Gerry Harvey discovered first hand. Discover Gerry Harvey’s tips on increasing the effectiveness of your advertising.
Underbelly “app” for iPhone first shot in new publishing wars?
Australian publisher Allen & Unwin, in partnership with Underbelly authors Andrew Rule and John Silvester, this week launched digital versions of the three bestselling books of the series.
Calling all Bootstrapping, Streetfighting, Mofo Entrepreneurs
Sponsored Message: If you’re a Bootstrapping, Streetfighting Mofo, you need to squeeze every drop out of the time and money you invest in your business. At this event, you will learn alongside Renegade Rockstar Entrepreneurs (just like you) how to leverage your time and assets while skyrocketing your fame in your industry by working smarter, not longer, freeing you to play the bigger game you were born to play.
Think Mums and Dads are jiggy with it? Toyota does. [Video]
Collectively, the money spent on car advertising in a year must be enough to end third world debt. And what for? So we can watch another well-crafted, beautifully shot and stylish depiction of a beautiful, well-crafted and stylish car that we’ll probably never get the chance to own. Promoting the latest and greatest to run off the production line has become amazing and predictable. Which is why this recent ad from Toyota comes as a refreshing change.
Facebook’s population is likely to exceed 500 million by June. But what will this mean for your business?
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
How to create the perfect TED Talk
Be it persuasive, ingenius, fascinating, inspiring or jaw-dropping, there’s no denying the riveting value of TED Talks — and it’s no secret that the Anthill crew are fans. Well, have you ever thought of what it would be like to deliver the perfect, audience grabbing talk? Here’s how it’s done.
Michael Hewitt-Gleeson, School of Thinking
He worked with Edward De Bono teaching people to think, but Michael Hewitt-Gleeson has moved on from selling hats. He studied under George Gallup, but is now creating, rather than measuring, ‘word of mouth’. He is a bestselling author, public speaker and ‘paradigm-shifter’. This month, we honour Michael Hewitt-Gleeson as ‘The Anthillian’.
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