Home ANTHILL TV Rock meets engineering to create a bodaciously viral clip (and inspire the...

Rock meets engineering to create a bodaciously viral clip (and inspire the mad inventor in us all)


If you’re still skeptical about the power of viral marketing, you’ve obviously never heard of the band OK Go.

On July 31, 2006, the Chicago based outfit released a video for it’s song ‘Here It Goes Again‘ featuring an elaborately choreographed dance on treadmills, directed and choreographed by Trish Sie.

This video was viewed by over one million people on YouTube… in its first six days!

As of this month, the original video upload for ‘Here It Goes Again’ has been viewed over 50 million times, putting it in 42nd place for the most views of any video and 29th place for most viewed music video as well as the 7th most favorited video and the top favorited music video of all time on YouTube.

But where does a bodaciously brilliant band take its televisual talents next?

On 1 March 2010, OK Go’s latest endeavour (below) hit the YouTube charts like a freightchain, debuting in YouTube’s Top 20 trending clips for the week. It has already generated over seven million views.

Sure, it’s a film-clip for a rock band (hardly business related). But it, nonetheless, showcases a feat of extreme commercial creativity likely to inspire the mad inventor in all of us.

The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, California. The ‘machine’ was designed and built by the band, along with members of Syyn Labs over the course of several months.

Don’t try this at home. (But if you do, don’t forget to tell us about it!)

Hat tip to our friends at the Victorian Department of Innovation, Industry and Regional Development for suggesting this clip. Still waters run deep, eh?