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News, opinions and advice on marketing and the rapidly evolving media landscape.

Free…The new revenue model

It's the new disruptive business model. And it's coming to a business near you... faster than a speeding bullet! Caveat Emptor. Buyer beware....

Michael Hewitt-Gleeson, School of Thinking

He worked with Edward De Bono teaching people to think, but Michael Hewitt-Gleeson has moved on from selling hats. He studied under George Gallup, but is now creating, rather than measuring, 'word of mouth'. He is a bestselling author, public speaker and 'paradigm-shifter'. This month, we honour Michael Hewitt-Gleeson as 'The Anthillian'.

Sowing seeds of knowledge

Whether you seek answers to the meaning of life or hourly updates on Angelina Jolie’s weight, the right information in this digital age is...

Spellbound 2.0

So you're pretty sure your website or blog is free of spelling errors. Wait, don't tell me... you got an A in spelling from your grade seven English teacher, right? Australian digital marketing company Melon Media is betting that even the most polished websites contain at least a few spelling groaners.

Building an online community

Are you looking for instant customer feedback and ideas to improve your product or service? What about a free focus group with a targeted...

Not just for kids – social networks just grew up

Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people in...

The hunt for our next cover goes global

As part of our ongoing Magazine 2.0 Experiment, we asked readers to suggest ideas for our cover. We were so impressed by your ideas...

UserVoice.com

For developers of new products and services, accurate feedback is worth its weight in gold. That’s why corporations spend billions of dollars on market...

NameThis.com

So you’re worried that your new product name might prove to be commercial Kryptonite? Or perhaps you just want to share your genius for...

Website of the Week: Lost At E Minor

Something a bit different this week. At Anthill, we're keen advocates of great design as a gateway to untapped creativity. We place immense emphasis on...

Springwise.com

Videos from D6 Conference

Sick of sitting through tedious events (oh, I don't know, say, ones where the speakers repeatedly define "innovation") and then wishing there was some...

Google Maps’ Street View launches in Australia

"Hey, I can see my house from here!" Google Maps, already one of my favourite web services, today became even more useful for Australian...

WOMOW.com.au

With the recent boom in online viral marketing through sites such as YouTube and Facebook, many people seem to have forgotten that word-of-mouth is...

Predict the future of world events on InTrade.com

I admit to not understanding many of the intricacies of high finance. After all, I studied Arts at university (and even began a PhD...

In the spirit of Magazine 2.0…

Sadly, I'm stuck chasing deadlines this week. As such, I've not had the opportunity to scout the Internet and deliver to you, our expectant readers,...

SideTaker.com

In the age of YouTube, Facebook and Oprah, it should come as no surprise that people like to share their personal lives with the...

StumbleUpon gets its act together

Serendipitous discovery is one of the great joys of the web. Sure, standard search provides its share of satisfying conquest, but digital serendipity truly...

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE