Marketing & Media

What are the most pressing issues facing Australian business owners and CEOs? To find out, The CEO Institute polled its members on a range of questions during the month of October. Here are the issues that business owners and leaders deemed most important:

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Centryc Solution’s MeTag Luna Park My Experience implementation was recently awarded the International Association of Amusement Parks and Attractions Marketing Excellence Brass Ring Award and Best Digital Marketing Campaign. Globally, amusement parks earn a cool $24 billion annually – that’s twice the Australian motor vehicle manufacturing industry.

A smart small-business owner is a forward-thinker. He knows that at some point in the future there may come a time when he needs...

What does it take to earn the loyalty of an Australian customer? This is exactly what one business review website, WOMO.com.au, set out to...

Is a HTML wizard really who you want as a part of your tech team? How about a Javascript ninja or Ruby On Rails rockstar?

Prospecting is the oxygen that fuels the fire of sales. Now, take a deep breath and grasp the full significance of that statement! Then, stop hyperventilating at the thought of selling, and read on. Simply put, there is no business without prospecting.

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

An ageing population of business owners and a generational shift in business succession strategies is poised to bring unprecedented opportunities for major investments. This will be in the form of small to medium businesses for sale, as the baby boomer generation continues to reach retirement age and exit the business sector.

Marketing is undeniably one of the pillars of successful entrepreneurship and with the fast-paced nature of the business world today, more and more means...

You’ve heard all the pros and cons for social networking. So, I’m not going there again. If you hate social media, run away. Now. However, for those of you who are hooked, there’s a whole new world of words and phrases that you need to be across. So, I felt it was time for a dictionary for our new, social media age.

This week, Gizmag launched The Mobiler, a sister site covering all things mobile. With the release of Apple's iPhone, Research In Motion's Blackberry Storm, Google's Android project and other cutting edge products, it's safe to say that mobile is hot right now.

This video from UCB Comedy, takes a look at what must have gone on in some of the focus groups that Facebook ran when designing some of its features. There is simply no other explanation for some of the functions that the social media behemoth provides.

The importance of using digital marketing strategy in organisational or business-to-business (B2B) is vital for business success. Many B2B sectors like financial and professional services,...

Networking within your industry, befriending your competitors and working outside your skill-set and more top tips by digital and SEO expert Damian Papworth

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

With a domestic marketing of 300 million customers, the United States represents an alluring yet often an elusive opportunity for foreign entrepreneurs. Phil Rogers explains why it is vital that foreigners doing business in America understand and respect US business culture -- from nuanced buying processes to seasonality, ethnicity and evolving attitudes towards selling.

This is possibly my favourite April Fools video for 2013. Atlassian also took the cake in 2012 with its brilliant explanation of pair programming.

No Facebook. No Twitter. No YouTube. With stifling regulations around social media use, how can Australian businesses’ use social media to enter Chinese markets?

You can't walk down any street, catch any train, tram or bus, without realising the proliferation of smart phones. Australians have always loved technology. If...