Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Hey, sweet video! Now, will you hire me? Five of the best (and worst)...
Innovative businesses know they need to use innovative means to attract innovative talent. Prompted by Twitter's recent foray into viral video recruitment, we decided to assemble five of our favourite recruitment videos from the not too distant past (including those that are so bad, they're kind of good).
Dads, don’t bother crossing your fingers for anything expensive this Father’s Day
Aussies love their dads. That’s not being questioned. But for some reason, they will spend less than half what they spent on Mother’s Day...
The power of instant democracy
Companies can no longer hide behind the “official company line” or rely simply on media spend to influence the public’s thinking on any given subject. Take the recent tempest caused by on-air remarks made by conservative US television commentator Glenn Back when he called Obama “a racist”. Ignore social network-driven campaigns at your peril.
How dog are you? This viral campaign sets the cats amongst the, um, dogs?...
O2 is a big teleco in the U.K.
It's latest ad campaign is a bit of a cracker. Apparently, cats are a bit meh...
The power of social media extends into space: Chris Haddfield’s awesome Space Oddity [VIDEO]
Commander Chris Hadfield used social media to get the world interested in space again. Today he returns to Earth after five months in space. He returns a great astronaut and, an epic content marketer.
How to build a business in 7 days for under $500 [Day#3: The Pitch]
So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. He’s posting daily summaries for seven days. This is his third post in the series. If you’re new to this series, it’s worth reading the preceding posts for context.
Cookie or cream? A physicist sets out to separate the lovers from the haters...
A man. A plan. And, possibly a hatchet. Physicist Davie Neevel has toiled for possibly days creating this amazing invention to solve the mother of all problems.
BusinessWeek is on the market… for $1 (anyone wanna go halvies?)
Sometimes truth is stranger than fiction.
In January 2008, on learning that iconic Australian business magazine The Bulletin would be closing its doors, we offered...
Repeat business, why your clients really stick with you [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...
Australian retail e-commerce industry gets its own awards program
The inaugural award ceremony in Australia for the e-retail industry will be held in July at the Sydney Convention and Exhibition Centre.
Sprint-ing to keep up with the pace of change
Now, the American telecommunications outfit Sprint Network has created it's own version. Informative, intriguing and well presented, this video once again reminds us that we live in a rapidly developing technological age that few, if any, can keep up with.
We’ve come a long way since 1994: BMW Super Bowl ad [VIDEO]
It's one of the classic early main steam media mentions of the Internet.
We can look back now and laugh heartily at such naivety. But...
Off for the holidays? Grab these books [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
Six ways to spy on your online competitors (without getting caught)
Forget wearing that balaclava and rummaging through rubbish bins. These days the Internet makes sneaking around, gathering your competitive intelligence, super-easy to do. Fiona Mackenzie offers up six insider secrets to get you started.
What are the ethics of business storytelling? Is it ever okay to make the...
"The number of times I’ve been asked whether it’s OK to just ‘make the story up’ is a concerning indicator," says business author Shawn Callahan
Using the 7 Levers for your business [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
