Marketing & Media

This video doesn't really need an introduction other than giving you its YouTube title: A cat in a shark suit riding a roomba and chasing a duck

In today’s connected world, brand advocacy is more vital than ever. Did you know that on average, 32 per cent of advocates recommend ten...

When handed lemons, this is one organisation that clearly knows how to make lemonade (perhaps with a dash of rum, a sprinkling of mint and a Virgin branded miniature umbrella). This does make me wonder, as veterans of email direct marketing, could Virgin have known about this possible outcome? To make such a big faux pas on Friday the 13th was an awfully convenient.Could Virgin be pioneering a new technique - the strategic marketing mistake?

Having been part of many sales teams throughout my career, I’ve noticed five common challenges with the power to dampen morale and reduce sales performance. Found to some degree in almost every organisation, savvy management teams are aware of these challenges and work to avoid their potentially destructive impact. Here are five sales mistakes guaranteed to make your business less money.

If you are the owner of an iPhone 5 then you may be aware of a nifty little feature called Do Not Disturb. On January 1 it went a little crazy and won't switch itself off like it was supposed to. On the same day, in what can only be described as unfortunate timing, Apple began to promote the feature using the Williams sisters as its stars.

Swimming laps at the local pool the other day, the old guy in the lane next to me offered some unsolicited advice: "Your kick, too inefficient. You are using too much energy. You need to go like this..." at which point he mimicked shallow, light movements with his hands. My reaction? "What would he know?!" It was rookie-mistake.

Most companies need to create a brief at some point. It may be to engage an agency to develop a website, create an advertising campaign...

With zest and a flair for the dramatic that would make even the most hardened movie-trailer editor cry in her popcorn, Google has assembled a video that recalls 2010 as seen through the Mountain View monolith's all-seeing eye. The video promotes a page that shows the top searches worldwide -- including our search behaviours in Australia.

Repeat or on-going customers leave a supplier for a combination of three main reasons.

Listening to everyone bang on about cost-cutting, home foreclosures and delayed retirements must be mighty wearying for the über rich. Fortunately, those who have more money than they know what to do with can leave the bear-with-a-toothache investment market alone for a while and indulge in several innovative new spending options.

It's been six months since we began experimenting in social media and three months since we made the decision to ditch our ailing Facebook Group in favour of Facebook's Fanpage format. What's been most interesting is the apparent development of several unexpected (yet welcome) mini 'Tipping Points'.

Darren Rowse is a global professional blogging phenomenon. In 2002, he 'stumbled across a book on blogging. Within five years, his ProBlogger blog was listed as number two on Technorati's most favorited blogs list and number 40 on its most linked to list. His blogs generate around 85,000-100,000 page views... wait for it... a day!

Being a leader means making some hard decisions. It means making some tough choices. Sometimes it means not being liked. Those in leadership positions, whether that’s formal leadership or informal, presidents or CEOs often have to make unpopular decisions for the benefit of the business.

The acquisition builds on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences for all.

If you were to ask me, “do you own the man in the bathroom?” I’d probably say, “no, but I’ve asked him to leave...

Just when you were sure that Twitter applications couldn't get any whackier, isparade.jp has launched the unusual animated app Twitter Parade. By simply entering your username or keyword the app will return an evergrowing procession of real tweets, portrayed as animated figures, based on the search result.

I have read quite a few articles and blogs lately from business coaches who advocate that you should spend money to get “likes” on your business page in Facebook and on other social media. But, is this good advice?

Brand-spanking new Aussie start-up Wyngle is getting all up in online group discounting's business.

Do the crème de la crème crave for Scoopons? Not exactly. But Agenda, an innovative startup founded by Blake Hutchison, believes even the rich might drool at the sight of similar discounts, only it would be for high dining, exotic spas, luxury brands, business class travel and, perhaps, rare experiences.

If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called 'crowdsourcing'. But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”