Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
“Hurry up, guys!” Why brands must act fast to convert shoppable Instagram into sales
With over 500 million daily active users, Instagram’s power as a communication and brand building tool is undisputed. Yet without the ability to use links in captions, its full ecommerce potential has re-mained untapped. Until now.
Here are 5 key hospitality trends you can expect to see in 2020
As 2020 edges closer, have you reviewed your business's longer-term strategy and how it aligns with shifts in the market and...
Mother’s Day survey to gain insight into what mums really care about, with a...
Mums can have their voice heard and share their dream Mother’s Day, post-pandemic, via a new survey created by three Australian female entrepreneurs.
Whether it’s a fixed price, usage-based or hybrid subscription, the user always wins
While it’s true that Netflix and Spotify have made fixed-price or “all-you-can-eat” subscriptions perhaps the best-known variant, many other versions exist and usage-based pricing is just another of them.
How to build a business in 7 days for under $500 [Day#5: The Design]
So, you want to start a business but have no time or money? That’s no excuse, according to Sebastien Eckersley-Maslin.
In early 2010, serial...
Here’s how to deliver the perfect pitch in three easy sentences. Re-discover the Gaddie...
You know the moment.
You've just met someone at a conference. You shake hands and introduce yourself. Your new friend describes their circumstances and you...
Want to see how successful startups pitch to investors? Watch this [VIDEO]
In June, the finalists for The Big Pitch by Oxygen Ventures pitched their businesses to the panel of judges.
WeTeachMe and ECAL tied as winners,...
What every business owner needs to understand about visual marketing in our digital age
It doesn't seem to matter how advanced the technology and marketing worlds become — there's always going to be a place for traditional advertisements too.
Why customer reviews are important for business growth
In this digital age,
customer reviews are an important part of any online business.
Not only do reviews
impact your...
Trust, camaraderie and ‘donut time’ – the keys to sales success when remote working...
There are real trade-offs in going remote - almost all of which revolve around the simple fact that team members are not in the room.
Here the 7 best marketing solutions for a new company [SPONSORED]
It goes without saying that running a successful business is quite daunting. Even more day ting is starting a new business from...
Stop trying to delight your customers; give them practical help instead
We all feel good when our customers are delighted. However, the longevity of your working relationship is not dependent forever rolling out shiny new sales and marketing services, but on how you can reduce the clients’ time spent on the basics.
Simple ways that can improve your business profits [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...
Welcome to the experience economy aka the greatest customer revolution ever
We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before
How can your business use VoIP to enhance customer experience? [INFOGRAPHIC]
As this infographic from Paradyn shows, customer experience can be greatly enhanced by the adoption of VoIP phone systems.
New study: Australian consumers prefer e-mails & texts over mobile apps & social media...
Cloud communications platform Twilio (NYSE: TWLO) has released new research showing that despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses.
Australian businesses have an unhealthy addiction to Google. What can be done?
The reality is, it’s not as simple as another search engine platform stepping in and taking over.
Everything you need to know about the financials when kicking off your startup
To start with, a Business Plan should describe what business you are in, the products or services you will sell to make money and how it will operate, including what staff you may need.
Target's 'rip-off' advertisement meets the original
Unless you've been living with your head under a doona over the last month and a half, you will have seen one of Target's many advertisements featuring kids and other happy customers swimming through their bed-linen, apparently in the throes of some pretty exciting dream-action.
Marketing assets you should know for you business [PODCAST]
Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...
