Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Ultimate guide to offline and online customer engagement
Every business owner understands the importance of the customer experience. Creating a consistent, reliable customer experience can build trust and loyalty, which helps your business reach success in the long run.
For success, reality must take precedence over public relations
There are way too many people out there in business bullshitting to themselves, their staff and their customers.
The simple truth is that if you run your business like its amateur hour, no matter how much you want to fool yourself and your customers into thinking that you’re smart and good at what you do, eventually you will stumble and the truth will out.
At 31, Steve Jobs had a moment of insight. He shared it in a...
There is no doubt that technology is changing education.
Sugata Mitra has a vision for how education needs to change from this moment onwards.
But, back...
Once a terrible employee, she’s now an innovative entrepreneur revolutionising the arts world
Juliet Rosser was a self-described “terrible employee” in her past career. However, after making the life-changing decision to work for herself, she has found...
Here are 5 ways how your business can use video to boost employee engagement
Considering millennials and Gen Zs will make up 50% of the global workforce by 2020, and already account for the highest consumers of video content – spending between 18 - 53 minutes a week watching videos – it makes sense for companies to communicate with them in a way they can relate to.
Here are key personalisation tactics to improve customer engagements
Customers today are faced with an overwhelming number of choices in everything they do. The digitisation of everything has led to consumers...
How to get the most from customer experience (CX) in this coronavirus climate
As the COVID-19 pandemic accelerates a business-critical
need in Australia to pivot services and embrace digital technologies, there’s a
risk that too many businesses...
Here are 6 low-budget marketing strategies every start-up can afford
Your start-up's future relies heavily upon your marketing strategies, and if you have a low budget, your options might seem limited.
Sorry, Mum — Mother’s Day spending will be a little tight this year
Last year's Mother's Day gifts of showy bling and fancy perfume will likely give way to chocolates and bouquets. It's not that we love you any less, Mum. It's the economy, y'know.
Is your business losing profits? Here are tips and ideas [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
Will this innovation usher real estate marketing into the digital age? [VIDEO]
Sign guru, Pierce Cody, is changing how Australians sell property with the first digital signage for real estate that can be updated anytime and anywhere
Marketing is like dating: how to take your prospects from Tinder to ‘Netflix and...
Marketing is much like dating. There are a series of steps and events that must take place in order for a relationship to develop and get more serious.
These are the 5 primary steps to follow in whiteboard video production [SPONSORED]
Whatever may be your personal opinion about whiteboard videos, one thing is for sure. And that is the fact that there is truly something hypnotic and fixing about whiteboard videos, especially a well-made one.
Hobbies that will make you better at building a real legacy through your work
By giving back to the community, actively taking part in philanthropic causes, and providing positive social value, businesses have the power – and responsibility to make a difference and build brands that make a lasting impact on their communities and the world around them.
Out with old, in with new: How video resumes supplement traditional resumes
Many organisations have discovered that the majority of tasks can be completed and executed effectively within remote setting. One of the most positive elements of the COVID-19 pandemic is the opening of a global talent pool that is now accessible in ways we have never fully explored in the past.
10 pieces of equipment you need for vlogging – Insight from Georges Cameras
Even with a basic set of tools, you can create some incredible content with great production value.
How to improve the conversion of your website [PODCAST]
Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...
“Hurry up, guys!” Why brands must act fast to convert shoppable Instagram into sales
With over 500 million daily active users, Instagram’s power as a communication and brand building tool is undisputed. Yet without the ability to use links in captions, its full ecommerce potential has re-mained untapped. Until now.
Here are 5 key hospitality trends you can expect to see in 2020
As 2020 edges closer, have you reviewed your business's longer-term strategy and how it aligns with shifts in the market and...
Mother’s Day survey to gain insight into what mums really care about, with a...
Mums can have their voice heard and share their dream Mother’s Day, post-pandemic, via a new survey created by three Australian female entrepreneurs.
