Marketing is like dating: how to take your prospects from Tinder to ‘Netflix and chill’ -
  • Home
  • Anthill Magazine
    • Funding & Finance
    • Tech & Innovation
    • Marketing & Media
    • Growth & Export
    • Management Matters
    • Startup & Entrepreneurship
    • B2B Sales & Marketing
    • Anthill TV
    • Podcasts
  • WEBINARS
  • TOOLS WE LOVE
    • B2B School
    • B2B Dash
  • About Us
    • What is Anthill?
    • Advertise
    • Contact Us
    • JOIN THE ARMY (FREE)
  • SUBSCRIBE
Thursday, February 25, 2021
  • Subscribe
  • Advertise
  • Contact
ANTHILL MAGAZINE
ANTHILL MAGAZINE ANTHILL MAGAZINE
  • Home
  • Anthill Magazine
    • Funding & Finance
    • Tech & Innovation
    • Marketing & Media
    • Growth & Export
    • Management Matters
    • Startup & Entrepreneurship
    • B2B Sales & Marketing
    • Anthill TV
    • Podcasts
  • WEBINARS
  • TOOLS WE LOVE
    • B2B School
    • B2B Dash
  • About Us
    • What is Anthill?
    • Advertise
    • Contact Us
    • JOIN THE ARMY (FREE)
  • SUBSCRIBE
Home Articles Marketing is like dating: how to take your prospects from Tinder to...
  • Anthill Magazine
  • Marketing & Media
  • EMAIL SEGMENTATION
  • OPINIONS & ADVICE

Marketing is like dating: how to take your prospects from Tinder to ‘Netflix and chill’

By
Anthill Magazine
-
Feb 15, 2019
0
Facebook
Twitter
Google+
Pinterest
WhatsApp

    Marketing is much like dating. There are a series of steps and events that must take place in order for a relationship to develop and get more serious.

    Let’s say the ultimate goal for dating is eventually to find a partner and get married. Generally speaking, the way you reach that end goal is by going through a series of steps and events. It might start with meeting someone at a party or bar, or through a friend. You might offer to buy that person a drink, share a conversation, or talk about star signs. If things go well and you hit it off, you exchange phone numbers.

    After this, an ‘offer’ is generally made for a first date, perhaps dinner and drinks. Then a second date, perhaps a movie or a walk through an art gallery as you begin to get to know each other better.

    You start dating. Things get more serious, you get engaged, and ultimately married. While there are certainly a lot more things that happen along the way, you get the picture. It’s a process, with a varying level of commitment along the way to reach the desired outcome.

    Business is much the same. However, most businesses are out there asking people to marry them on the first date, or even worse, at first sight!

    What do I mean by this? Instead of capturing a lead by using a high value content offer, building value, educating your prospects, and only then asking the prospect to buy, most businesses are out there screaming at the prospects to buy straight out the gate.

    Right from their advertising and ads they’re screaming, ‘We’ve got the best range and the best service… ‘Come and buy our stuff’.

    From working with thousands of businesses over the years, this is the biggest mistake I see them making. They’re walking into bars and asking people to marry them.

    This is the completely wrong approach.

    What you should be doing instead

    Whether you’re advertising on Google, Facebook, Instagram, or YouTube, the very first step in the process of taking disinterested wanderers and turning them into your most valuable dream clients is getting eyeballs on your ads.

    And getting eyeballs on your ads should be just one step in a sales funnel designed to turn complete strangers into high-paying clients.

    A sales funnel is a step-by-step process that helps lead prospects on a journey that makes them want to hand over money. The first step is attracting leads, then you would offer something valuable in exchange for their contact details so you can then begin to nurture those leads and build their interest and engagement with your business.

    When you are deciding which marketing and sales tactics you want to employ for your business, you shouldn’t spend money on anything unless it is part of a sales funnel – unless you are happy to waste your time and money, and limit the effectiveness of your marketing efforts. For example, you could spend huge money on generating a deluge of traffic to your website, but if that does not convert in to sales enquiries, then there won’t be much return on your marketing spend.

    Each business’ sales funnel will differ in length (how many steps are needed) and in the tactics that are most effective for them. What doesn’t differ is the fact that when a sales funnel is designed well, it will absolutely transform your business so you can sell like crazy.

    This article contains excerpts from recently launched bookselling book ‘Sell Like Crazy’ by Sabri Suby. The book is available through Amazon.

    Sabri Suby is the founder of Australia’s fastest growing digital marketing agency, King Kong, and author of Sell Like Crazy. The book covers all facets of digital marketing and illustrates the path to success with real-life case studies where Sabri has used the exact same selling system to supercharge their business.

    Get unlimited access to our FREE business tools…

    Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.

    Want an ad like this? Learn More
    • TAGS
    • Marketing
    • Sabri Suby
    • Sell Like Crazy
    Facebook
    Twitter
    Google+
    Pinterest
    WhatsApp
      Previous articleHere are 7 tips to keep in mind about raising capital for your second business venture
      Next articleHere are 4 key strategies you can use to help your business boom in foreign markets
      Anthill Magazine

      RELATED ARTICLESMORE FROM AUTHOR

      News Corporation & REA Group invest in BRICKLET Series A round

      News Corporation & REA Group invest in property platform BRICKLET’s Series A round

      COVID-19 challenges in Australia put focus on cost reduction and utilisation of fleet

      COVID-19 challenges in Australia put focus on cost reduction and utilisation of fleet

      One in three Australians ready to quit their job to pursue a business passion

      One in three Australians ready to quit their job to pursue a business passion – GoDaddy

      FREE BUSINESS TOOLS

      How to zig when everyone else is zagging, with Julio De...

      Anthill Magazine - Jul 6, 2015
      0
      Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

      Five essential ingredients for a humming homepage with James Tuckerman [FREE...

      Jul 6, 2015

      Want more credibility and influence? Unlock the 12 principles of persuasion...

      Mar 24, 2016

      How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

      Jul 6, 2015

      How to secure lucrative sponsorships in five steps [CHEAT SHEET]

      Feb 11, 2016

      Four principles to creating dedicated customers…or zombie loyalists with Peter Shankman...

      Nov 24, 2015

      POPULAR VIDEO

      Risk analysis applied to climate change [VIDEO]

      Anthill Magazine - Sep 3, 2010
      4

      Do you have content you could monetise on the iPad?

      James Tuckerman - Jun 1, 2010
      2

      Lorenzo Coppa dishes up the secrets of success for online retailer eStore

      Jody Murray - Jul 11, 2011
      0

      How Anthill turned a $900 blog into one of Australia's Top 50 Business & Finance Sites [VIDEO]

      Caimes - Apr 1, 2010
      13

      Here’s a video to promote an ebook about Australian entrepreneurs to sell mobile phones. Go figure.

      Jody Murray - Jun 27, 2011
      0

      FREE BUSINESS TOOL

      Want more credibility and influence? Unlock the 12 principles of persuasion...

      Anthill Magazine - Mar 24, 2016
      0
      Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

      How Master the Art of Sales Even if it Makes You...

      Jul 6, 2015

      Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

      Jul 6, 2015

      Learn how to generate more leads in one month than most...

      Jul 6, 2015

      How to price your product or service in 8 steps with...

      Jul 6, 2015

      INFOGRAPHICS

      New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

      Anthill Magazine - Jul 31, 2014
      0
      Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

      Ever wonder if your ‘content marketing’ is really just crap? You...

      Aug 11, 2014

      7 Business Lessons From Game of Thrones [INFOGRAPHIC]

      Oct 7, 2014

      How to build your own Media Empire… In seven steps with...

      Oct 16, 2014

      5 Business Lessons From Tinder [INFOGRAPHIC]

      Oct 31, 2014

      OPINIONS & ADVICE

      New fitness platform MoveMii launches to bring specialised, on-demand training to health conscious Australians...

      Anthill Magazine - Feb 15, 2021

      News Corporation & REA Group invest in property platform BRICKLET’s Series A round

      Anthill Magazine - Feb 15, 2021

      COVID-19 challenges in Australia put focus on cost reduction and utilisation of fleet

      Anthill Magazine - Feb 15, 2021

      One in three Australians ready to quit their job to pursue a business passion...

      Anthill Magazine - Feb 15, 2021

      Neo-financial services platform WLTH launches, but don’t call them a bank

      Anthill Magazine - Feb 12, 2021

      EVEN MORE NEWS

      One in three Australians ready to quit their job to pursue a business passion

      One in three Australians ready to quit their job to pursue...

      Feb 15, 2021
      COVID-19 challenges in Australia put focus on cost reduction and utilisation of fleet

      COVID-19 challenges in Australia put focus on cost reduction and utilisation...

      Feb 15, 2021
      News Corporation & REA Group invest in BRICKLET Series A round

      News Corporation & REA Group invest in property platform BRICKLET’s Series...

      Feb 15, 2021

      POPULAR CATEGORIES

      • Articles5057
      • Startup & Entrepreneurship3864
      • Tech & Innovation2904
      • Marketing & Media2169
      • Management Matters1744
      • ANTHILL TV1584
      • Funding & Finance1340
      © Ant Hill Enterprises Pty Ltd
      • Subscribe
      • Advertise
      • Contact