Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
We’re pretty sure no dogs were harmed during the filming of this Christmas ad...
Whether it's a theme, like Back to the Eighties complete with Run DMC and Axel Rose costumes, or a more dressy affair, there's an outfit to be planned. Apparently, some people put a lot of thought, effort and planning into their office Christmas party outfit. This can lead to disaster.
Google gets ‘The Social Network’ treatment. Internships never looked so good [VIDEO]
Facebook had its moment in film history with The Social Network. Although, Zuckerberg denies much of the film's content. Now, Google is getting its own version of the Hollywood treatment.
How to be more confident: essential viewing for every entrepreneur [VIDEO]
We all know that body language tells us a lot about other people.
But, did you know that your body language also shapes how you...
Joint ventures and partnering [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
And for today’s business magic trick, I will turn a customer into a hardworking...
In today’s connected world, brand advocacy is more vital than ever. Did you know that on average, 32 per cent of advocates recommend ten...
Cool Company Awards Readers’ Choice winners revealed, providing a lesson in ‘new media’ marketing
What's interesting about the tally above is the lesson it offers in new media marketing. For example, the leading two 'cool companies' generated more than double the social media responses to the full list of eighteen finalists combined. But only one could be described as a 'new media' company with natural online reach.
Harness the long-lost ritual of seductive storytelling
Storytelling is a highly effective way to draw customers into your organisation, but how do you apply it in your business?
5 ways to get more out of your coffee shop meetings with Antony Gaddie...
stop wasting your time in coffee shop meetings. Learn five steps to make coffee meetings more productive.
Website of the Week: Don’t buy – save your cash and rent at Rentoid.com
While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).
Fanshake’s Dana Al Salem talks about commercial ways to harness ‘fan love’
In this podcast, Fanshake's Dana Al Salem tells Brad Howarth about the opportunities for brands of all kinds to engage with the people that love them and gives some tips on how to work with that most fickle of audiences, like Generation Y.
What the world needs are better designed technology pants [VIDEO]
It's not the size of the phone that matters to me, it's whether it will fit in the pocket of my jacket or jeans.
I...
Here’s how you can use email marketing to enhance customer loyalty to your business
With a finely-tuned and optimised email campaign, you can draw customers into the community of your business and build a reliable base of incoming traffic.
Now, a lab to revive retailers
Retail is dead. Long live New Retail. That seems to be the sentiment as two retail groups launch a lab to reinvent retail for the online era. AOPEN, a digital signage and appliance computing provider, and retail design firm Red Design Group have opened in Melbourne a Retail Evolution Lab that will help retail businesses to design, test and trial new retail technologies in a “real” in-store environment.
Website(s) of the week: Students locked up until they built 6 web startups from...
The idea of locking a bunch of creative people in a room until they have hammered out a plan for a new business is not new. In fact, it's been done at Mixer events around the world for a number of years. But the concepts - which tends to engender a form of Stockholm Syndrome in entrepreneurs held hostage by market problems - always seems to churn out interesting formative business. They might not always go on to become the next Google, but the process illustrates the power of focused collaboration.
Would honest advertising still have made The Avengers a $1.5 billion box office success?...
Now, this isn't meant to be a competition but, I've seen The Avengers four times. Granted, I fell asleep the last time, but it...
How to achieve your goals and be more productive [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...
The Internet is too big! How to get the most from an ad network.
Booking an effective media campaign should be easy when there are a huge amount of impressions available on the Internet. But your online campaigns are becoming less and less effective as banners continue to be shown over and over to the same audience. Here are some strategies to increase your campaign effectiveness and results.
We're not the only media outlet to make mistakes
If you're going to mount a moral crusade, make sure that you get your facts straight first...
Is political advertising good for democracy?
Last night on The Gruen Transfer, Russel Howcroft made the bold claim that: Political advertising pays for journalism. Within a heartbeat, co-panellist Todd Sampson voiced his disagreement, vehemently making the argument that treating politicians like a brand can only undermine democracy. What do you think?
How to get the most from customer experience (CX) in this coronavirus climate
As the COVID-19 pandemic accelerates a business-critical
need in Australia to pivot services and embrace digital technologies, there’s a
risk that too many businesses...
