Blogs
How to win Coles Egg Racer game. Prepare for a beat-up!
The app is a rare example of an Aussie brand developing a promotion exclusively for iPhone users. I’m talking about the development of an actual application, rather than the increasingly passe trend of giving an iPhone away as a prize. Or, strangely, giving iPhone users free access to Twitter and making a big fuss about it.
Rebuttal: PR is More Than Cocaine and Hookers (Most of the Time)
‘Add value. Be a real human being.’ It sounds simple, and it probably is if you’re a one woman band flogging a set of steak knives. But what if you are an organisation with a small army of people who actually speak to customers each day?
This should hang on every entrepreneur’s wall
From the wonderfully verdant mind of entrepreneurial illustrator Hugh MacLeod, author of Ignore Everybody (listed among Amazon’s Top 10 Editor’s Picks for Best Business Books 2009), comes this print worthy of hanging on any entrepreneur’s wall.
New basin-toilet design combines water saving and aesthetic style
The award winning W+W is an L-shaped single unit toilet sink all-in-one system with a stunning minimalist design. Developed by the Roca Innovation Lab and designed by Gabriele and Oscar Buratti.
Why PR is a pointless waste of time
I’ve never been a fan of the whole PR thing — I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.
I need a server! And other fear-based business purchases.
Picture this. You are at a party. You casually mention a problem you’ve had with your computer. Before you know it, someone you barely know creeps up and whispers the words “you need a server” and then disappears before they ever really showed up.
You are left confused and on your own with those words ringing in your ear.
Innovation sometimes requires us to risk being seen in our underwear
I have come to realise that innovation and creativity are rarely about killer ideas, but more often connected to a cycle of trying, learning and adapting. Big companies don’t always reward this process. It is often about getting it right, which doesn’t bode well for allowing space to try, fail and try once again. Take our recent “Undies Monday” promotion…
Thumbs-up for YouTube’s new (opt-in) redesign
In late February, YouTube unveiled more of what it describes as “one of the biggest redesigns in YouTube history”. While most attention was directed to the reworked playlist and comments organisation, also notable was the thumbs-up/thumbs-down rating system, in place of the old five-star system.
Your clients are morons
I was reading someone’s blog the other day and they were talking about determining what information products are best for your clients… and therein I read the offending sentence:
“The best way to find out is to ask them.”
What a load of crap.
ParkYoung’s big graphic on the four models of communication
The chart is called the ‘Four Models of Communication’, devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it’s worth magnifying and checking out in detail. Secondly, given Trevor Young’s prescient understanding of new media, I’m hoping that it signals a return to the big graphic!
