Blogs
I need a server! And other fear-based business purchases.
Picture this. You are at a party. You casually mention a problem you’ve had with your computer. Before you know it, someone you barely know creeps up and whispers the words “you need a server” and then disappears before they ever really showed up.
You are left confused and on your own with those words ringing in your ear.
Innovation sometimes requires us to risk being seen in our underwear
I have come to realise that innovation and creativity are rarely about killer ideas, but more often connected to a cycle of trying, learning and adapting. Big companies don’t always reward this process. It is often about getting it right, which doesn’t bode well for allowing space to try, fail and try once again. Take our recent “Undies Monday” promotion…
Thumbs-up for YouTube’s new (opt-in) redesign
In late February, YouTube unveiled more of what it describes as “one of the biggest redesigns in YouTube history”. While most attention was directed to the reworked playlist and comments organisation, also notable was the thumbs-up/thumbs-down rating system, in place of the old five-star system.
Your clients are morons
I was reading someone’s blog the other day and they were talking about determining what information products are best for your clients… and therein I read the offending sentence:
“The best way to find out is to ask them.”
What a load of crap.
ParkYoung’s big graphic on the four models of communication
The chart is called the ‘Four Models of Communication’, devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it’s worth magnifying and checking out in detail. Secondly, given Trevor Young’s prescient understanding of new media, I’m hoping that it signals a return to the big graphic!
“No entrepreneurs on new Commercialisation Australia board.” What about marketers?
A privately initiated discussion has been gaining some momentum on the Anthill LinkedIn Group over the past week.
The discussion was triggered by an announcement from the Office of Senator Kim Carr, Australia’s Minister for Innovation, pertaining to the selection of Commercialisation Australian board members.
Could SME business owners soon become the new media barons?
After reading Matthew De Silva’s post yesteday on last month’s Media 2010 conference, I spent the evening thinking about the challenges facing old media. As I pondered, I was struck by a radical (yet logical) series of thoughts, leading to the following question. Could small business owners soon become the new media barons? Let me explain.
Cry Havoc! And let slip the dogs of technology (Pt 2)
He coughed, spluttered, back-pedalled and delivered amazing excuses: Credit this, debit that, liability something else, below the EBIT line over there, management fees somewhere else, intercompany loans and so on.
I could see George starting to waver so I asked a very simple question to by-pass the jargon and drivel and get us back to the point of the discussion:
A formal response to our rabble rousing from Senator Carr’s office
Following our recent series of articles on innovation in Australia (our Australia Day series), we received the following note from the Office of Senator Kim Carr, Australia’s Innovation Minister. We were expecting a dressing down. Here’s what we got instead.
Are you a regurgitated version of your competitors? (Plus YouTube & 145,000 views)
Yes, yes I hear you… you’re adamant that your business model is different. But is it really? Take a moment now to jump online and Google the products and services you sell. Does your offering still feel so unique, or is it starting to look suspiciously similar to others in the marketplace?
