What is the 30under30?
30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians.
Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.
George Photios (b. 1989) and George Pappas (b. 1991)
Name: George Photios (born August 1989) and George Pappas (born September 1991)
Age(s): 25 and 23
Gender(s): Male
State: NSW
Known for: G Squared Digital Marketing
G Squared is a digital marketing agency that was co-founded in 2012 by the two Georges, George Photios and George Pappas, while they were both still at university (studying marketing). They saw a gap in the market for a social media-focused agency.
The pair initially offered social media management/strategy and web development services to SMEs. Not pulling a wage for the first 12 months, the two Georges poured every penny they earned into a tiny Google AdWords budget to grow their business. With the long-term goal of creating an advertising powerhouse, they were determined to succeed and created memorable campaigns for businesses of all sizes, slowly watching their agency grow.
“We have the will, desire and hunger to build a strong business and are determined to succeed at this at the expense of living a typical 20-something lifestyle,” George Photios recently told Anthill.
“We’re constantly looking for new opportunities to grow and have founded a very reputable digital marketing agency. We are now set to launch an innovative, never-before-seen social-influence agency, all in our early twenties.”
Fortunately, it’s paying off.
“After two and a half years, we have 12 employees, and our revenues in 2014-15 were significantly up on the previous years with a very healthy profit” George added.
“Revenue this financial year is on track to surpass this years high. We have won two awards including B&T Magazines’ 30 Under 30 and have serviced over 500 clients to become one of Sydney’s fastest growing digital agencies. We’ve had four offices because we’ve grown too quickly for each one, and have used no moving companies, no painters, and no cleaners. We work 16 hours per day, sometimes 24, and still own 50% of our business each.”
That’s how it’s done! Anthill is pleased to announce George Photios and George Pappas, 2015 30under30 winners!
Anthill asks: George Photios, what’s your favourite quote?
“Chance favours the prepared mind. The more you practice, the luckier you become” ~ Sir Richard Branson
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