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Smart 100 2012

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Insect Lovers Edible Insect Pack (SMART 100)

I was looking for an unusual promotional item to sell at a pet and animal expo. While watching Man vs. Wild I suddenly had some inspiration: what if I could make eating bugs not as gross! So I took something really unfamiliar (the bugs) and put them in products that people love to eat. The products were so popular we decided to make them part of our regular range.

Money Rules (SMART 100)

As an ex-financial planner, clients were constantly asking me for help with managing their everyday money, and nothing was available. Budgets failed to address the problems. The purpose of this innovation is to show people how to eliminate their debts in the fastest possible manner, saving wasted interest and valuable time.

Microcell Arrays (SMART 100)

We realised that we could not track the position of certain types of biological cells for more then one hour without losing sight of them under the microscope. The research that was being conducted relied on infecting a specific cell then waiting for 3-5 days to see if the cell was infected, died, divided or nothing happened. Microcell Arrays allows the cells to be placed under a microscope multiple times over multiple days and you know exactly which cells you are tracking without having to rely on assumptions and statistics.

Synaptor Observations (SMART 100)

A large consulting client asked us to build yet another mind-numbingly boring and inadequate paper-based safety tool. Enough is enough, we decided. We founded Synaptor to free workers from the tedium of OHS paperwork and to enable supervisors to manage risk in real time.

SMART 100: Networking Shin-Dig for Entrepreneurs & Industry Influencers

The Smart 100 Shin-Dig gives you the opportunity to meet equally passionate and like-minded business builders. Plus, you can network with investors and other innovation industry influencers! Come along and ask burning questions, engage with with the panel and have your say.

Campaign Social (SMART 100)

The purpose Campaign Social is to give creative and media agencies, as well as corporations and organisations, the ability to develop their own promotions and campaigns on Facebook. It does this by offering a cloud-based digital platform, allowing users to build their own Facebook campaigns, without needing technical knowledge (i.e. coding).

CLebLabs (SMART 100)

CLebLabs will run inside all JANSTONAPPS including the Vinciazee Mother and Baby release for the Vincigenius device. Apart from music and experimentation with sound, there are therapeutic uses in rehabilitation for those with brain damage or various brain disorders, as well as creating perfect relative pitch hearing in babies.

Employee Attachment Inventory (SMART 100)

Anthony Sork, an employee engagement expert, detected a gaping hole in the market for a product that could help businesses save hundreds of thousands of dollars in staff turnover costs. Having spent a great deal of his career having conversations with HR/Recruiters/Hiring Managers, Anthony recognised that no one was paying any attention to the bonds new employees were forming with an organisation, and how this honeymoon period of three months would set the resting point for how much effort the employee was likely to put in after they passed probation.

Pearl Recruitment Group (SMART 100)

I came to realisation that not all recruitment agencies needed to be the same. There was in fact a demand for very responsive and customer-focused recruiters to provide an open-book service. We place a high emphasis on quality and service standards. We employ only the best, most eager young professionals and set the standards for their account management. Our managers remain hands on and lean by example.

RecruitLoop Online Recruitment Marketplace (SMART 100)

Our co-founder swore off using expensive recruitment agencies in his (50-person) business forever. He began a mission to slash the cost and time it took him to recruit new employees. He initially found a contract recruiter who would charge him an hourly rate. He could outsource the process, but save 90% compared to an agency. Then his friends started asking for her details. There was demand for this model!

Blurb Maker (SMART 100)

Over a period of some 10 years, I wrote sales copy for product vendors. I saw that most vendors require professional quality copy, but don't have the budget for it. Instead, they write it themselves or don't use copy at all. In late 2010, I came up with an idea for automating the creation of property descriptions for real estate agents and vehicle sales copy for car dealers. (SMART 100)

I realised that the Internet held the key to solving the greatest daily challenge of the $7 trillion construction industry: getting paid. Whilst many licensed accounting and invoicing systems are available to the industry, none of these connect parties in a meaningful way. And although there are a growing number of online systems available to facilitate project collaboration, these focus on document control and file sharing rather than financial management.

DriftProof Sprayer (SMART 100)

Technigro CEO Nick Bloor realised that traditional commercial boom sprayers -- which are unuseable in even moderate winds -- created a lack of predictability for when our spraying activities could be carried out and, ergo, a lack of predictability for our clients. He therefore put the challenge to Technigro's R&D department to develop a solution that would allow spraying to be undertaken in all kinds of weather conditions, and thus make it easier to let clients know when work would be carried out.

Recruitment Coach (SMART 100)

Businesses’ biggest complaints were that they were sick of the quick turnover they faced from agency-found employees, as well as the high costs. Paula decided to fill the gap with an innovative recruitment/HR business, where business owners could talk to business owners through a franchised delivery model.

Search Bird Technology (SMART 100)

We realised that what we were doing for ourselves online was way more valuable when applied to bricks-and-mortar businesses. This inspired us to really start the business. We can provide accurate predictions on how long it will take to rank any particular keywords. Because of this we are able to provide month-to-month contracts knowing we can keep promises we make to clients.

Crowdsourced Pricing Consulting (SMART 100)

We were at a crowdsourcing discussion group when a small business owner asked what price should he charge for his product. It then hit us: why not use a crowdsourcing model to determine what price to charge and why. We have refined the model to use use "experts" rather than a crowd and created a unique website to facilitate the interaction between clients and experts.

BoomVox Amplify (SMART 100)

BoomVox was born to help businesses engage their customers positively. Our first product, BoomVox Amplify, is a mobile application brands use at events to capture genuine customer excitement and spread it online. It’s live, and has demonstrated tremendous impact for attractions and events like the Peats Ridge Festival and the Australian Museum.

Imaginabox (SMART 100)

We gave our eldest son a cooking set but he didn't have a play oven to accompany it. With quick thinking, I turned the box the cooking set came in, into a cooktop by sticking some paper hotplates to the box -- problem solved and he absolutely loved it! I started to think about what other inexpensive toys could be created from a cardboard box...then came the idea of moving plastic parts to make them even more realistic and interactive, some stickers to make it more authentic...and the Imaginabox product line was born!

Small World Social Cloud-based Training Software (SMART 100)

We built a cloud-based online training platform to give the experience of being guided through social media platforms in real time. This was technically difficult, since we wanted users to experience the real technologies, not a video reproduction. After a lot of trial and error, we had it: an online training software with a video guide and an interactive window. We took it to clients, but they wanted the software, not the course.

Mozo Travel Money Hub (SMART 100)

One of our community members asked us, "What's the best way to access money while overseas?" We didn't know the answer and immediately put the Mozo Rate Chasers on the task to find out. Within eight weeks of being asked that question, the Mozo Travel Money Hub was born. That person got the answer they needed for their trip and now everyone else going overseas can too.


Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.



New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...