Tag: Web Marketing
How to win a ‘Twitter’ fight
This past weekend, I gained a considerable amount of pleasure engaged in a Twitter squabble (what I'd like to coin a 'twabble') with twitter user @stephenconroy, otherwise known as the 'Fake Stephen Conroy', or Leslie Nassar, according the Sydney Morning Herald.
Heineken knows its market
Beer companies typically know their market and don't mess with the message: Beer rocks! As this Dutch ad from earlier this year reveals, Heineken is no exception.
Us Now – Oh the times, they are a changin
Us Now is a fascinating documentary film examining the astonishing pace of change that society is currently undergoing, led by the growth of the internet, technology and the new tribalism they are enabling.
Are new technologies tearing your business model apart?
Do you feel like you and your business model are being pulled from all directions? Twitter, Flickr, YouTube, iPhones, Google Wave, Opera Unite, the list of new platforms and rapidly spreading technologies just keeps growing. Your customers, staff and competitors are all using these tools. What about you?
The difference between a 'functioning product' and a 'working business'
Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.
The difference between a ‘functioning product’ and a ‘working business’
Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.
How I used Twitter to put a CEO on the street
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WAIT! I'm not here to evangelise Twitter or to pick news items out of it merely because it seems to be a slow...
It’s all about you – Making the most of socialising online
I was reading 'designing for the social web' by Joshua Porter for my UXbookclub Sydney meeting a couple of months ago. It opens with a quote...
Stand out from the competition
In business, we all want to stand out from the crowd. Some entrepreneurs seem to achieve this effortlessly, while others just sink further into anonymity the faster they peddle.
Here are some pointers to help you get noticed.
Shepherding the herd absurd
All a bunch of blokes need for a good time is a flock of sheep, some rousing music and fancy lighting. Exhibit A, this clever viral video from Samsung.
Advertising is Dead. Long Live Advertising
Brand leadership through social media
Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the...
Think like a customer, not like a marketer
The gap between a product and an individual is further than you think. Getting mixed up in day-to-day business activities can cause anyone to fall out of touch with the individual mindsets of target customers.
10 practical tips to improve your websites performance
It's easy for people to blame the tough times or other external factors when their website's not performing. But sometimes, the enemy is not...
Origami in the Pursuit of Perfection
This amazing video uses origami and stop-motion to tell the story of Japanese sports brand ASICS. It won a Grand Prix at the Eurobest,...
How to get customers… without alienating them first
It's now been over nine years since the dotcom boom, when the bulk of today's preferred 'new economy' revenue models were first proffered as...
Creating a memorable customer experience
Attracting and retaining customers is all about the total experience of dealing with your business. That's why it is important to stimulate all five of your customers' senses every time they come into contact with your business.
6 email marketing mistakes and how to avoid them
While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of...
What is Follow Friday on Twitter?
Earlier today, I received a bunch of tweets, simply featuring the Twitter names of other users. For example...
nanachtorontoRT @ixplora: RT @jenbishopsydney: Follow friday @marissatree...
Is your logo a 'no-go'?
What do your logo colours secretly say about your business?
Is your logo a ‘no-go’?
What do your logo colours secretly say about your business?
