Home ANTHILL TV The difference between a ‘functioning product’ and a ‘working business’

The difference between a ‘functioning product’ and a ‘working business’


Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.

Too often, technologists and inventors are so bedazzled by the pure genius of their product creations that they neglect the critical steps required to secure a successful path to market. Liubinskas concludes with a useful breakdown of how he thinks a new web business’s budget should be allocated.

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.