Home Authors Posts by Paul Groth
These days it’s a normal thing for anyone to write about what people should and shouldn’t do. But do you really do everything you tell others they should be doing? It seems that people who give advice (including me) don’t always adhere to it. So does that make us hypocrites?
Most employees can’t articulate the business mission statement. They don’t know what the business is trying to achieve. They come in every day and work in their own little world. Oh yes, and whose fault is that?
Exist interviews can rapidly devolve into something similar to a post-breakup inquisition. The disillusioned employee provides an autopsy of their disillusionment before a chastened ex-manager. Why not conduct ‘stay interviews’ to gauge and, if necessary, mend the attitudes of still-engaged employees?
You know your idea is a winner and it won’t take much effort to get it off the ground, but you're not in a position to throw money at it at the moment. What are you going to do with a zero dollar marketing budget? Use your brain and get creative.
One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses. Looking back, I can't believe I planned it that way and there's no way I'd fall for it again. Here's why:
It’s a familiar story. You, a technically-minded professional, leave the comfort of a salaried job to venture out on your own in search of greater autonomy and prosperity. Soon enough, you’re out of your depth, writhing around trying to manage costs, staff and responsibilities far beyond your area of expertise. Congratulations! You’ve created the job from hell. And it’s all yours.
To have any hope in business, you need to be seen as credible – by your investors, colleagues, competitors and, most importantly, by existing and potential customers. Here are some tips to prove your business bona fides.
The gap between a product and an individual is further than you think. Getting mixed up in day-to-day business activities can cause anyone to fall out of touch with the individual mindsets of target customers.