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Almost every business today has a website. However, for many organisations, this online presence is simply not generating new leads, enquiries, sales and more importantly profit for their owners. As a gift to Anthill readers, Web Based Marketing has created a free videos series ($197 value) titled, “7 Steps To Generating More Leads & Enquiries…
Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view it regularly. Sounds simple? Maybe. A professional marketer will help you maximise this advantage.
There is a purpose to design that many developers (and even some marketers) simply don’t want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
There is a purpose to design that many developers (and even some marketers) simply don’t want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
After reading Matthew De Silva’s post yesteday on last month’s Media 2010 conference, I spent the evening thinking about the challenges facing old media. As I pondered, I was struck by a radical (yet logical) series of thoughts, leading to the following question. Could small business owners soon become the new media barons? Let me explain.
It’s what we all want, and (although unlikely) if it’s not what we want, then our company’s balance sheets could certainly benefit from it – marketing for free.
On 2 February, Anthill Magazine and Mumbrella co-hosted “Online Marketing by Design”, a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.
The complex and expensive world of professional marketing is an outsourced expertise that is mostly out of bounds to startups and SMEs. While many resources are available to the small business owner, it can also often come down to having the time to research and follow up on new ideas. This is where a novel product from Australian-based marketing company ChildsPlay Marketing can come in handy.
There were plenty of great insights and conversations shared about marketing and social media at last nights Online Marketing By Design event held at the Shelbourne Hotel in Sydney, co-hosted by Mumbrella and Anthill Magazine.
Creative industries have changed dramatically over the past decade, but unfortunately the options for creative professionals to showcase their talent to peers and prospective employers hasn’t. Until now.
The ‘viral’ video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.
The ‘viral’ video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.
A recent survey by The Nielsen Company has shown a global rise of time spent on social networking sites, such as Facebook and Twitter, of two and a half hours for December 2009 and December 2008. Going from three hours to five and a half hours represents a staggering 82 percent increase.
So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin set himself the challenge of launching a startup in seven days for less than $500. He’s posted daily summaries for seven days. This is his seventh and final post in the series.
The world is getting much smaller, which is a particularly good thing for Australia, writes Austrade’s Chief Economist Tim Harcourt.
AutoCarLog was quickly becoming a fully-functional system to manage vehicle mileage logbooks online. Now I needed a way for my customers to update their log books using SMS, and for this I needed an SMS gateway.
So, you want to start a business but have no time or money? That’s no excuse, according to Sebastien Eckersley-Maslin. In early 2010, serial entrepreneur Sebastien Eckersley-Maslin set himself a grand entrepreneurial challenge. In seven days, he would create a new business from scratch — from concept and branding to product development and launch. And,…
I used to Google hairdressers, plumbers, cafes. Now I ask my Facebook and Twitter connections who to go to, because a personal recommendation tells me a lot more than someone’s website can. SEO is doomed. In the format we know it, at least.
As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can’t give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes.
Let me start with a confession.
As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can’t give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes.
Let me start with a confession.
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