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Heineken knows its market

ByAnthill Magazine Jun 25, 2009Apr 21, 2010

Beer companies typically know their market and don’t mess with the message: Beer rocks!

As this Dutch ad from earlier this year reveals, Heineken is no exception.

ANTHILL TV | Marketing & Media | Tech & Innovation

Check out Stanford's avant-garde iPhone Orchestra
ByAnthill Magazine Dec 11, 2009

What do tech-head muso students do in their spare time? Well the ones at Stanford University in California started an orchestra in which every member has the same instrument with the capacity to produce a near limitless variety of sound. As you can see in this excellent New York Times video profile (read the accompanying article here), the end result is avant-guarde to say the least (think Yo Yo Ma on LSD).

Read More Check out Stanford's avant-garde iPhone Orchestra
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I survived the GFC by ignoring it
ByDavid Moore Oct 20, 2009Feb 22, 2010

When I started my business I knew it had to grow from a foundation of personal contact and referrals. To do this people said I had to network. This scared the crap out of me.

Read More I survived the GFC by ignoring it
ANTHILL TV | Management Matters | Marketing & Media | Startup & Entrepreneurship | Tech & Innovation

Look how far we’ve come: Arthur C. Clarke predicts the Internet in 1974 [VIDEO]
ByAnthill Magazine Dec 19, 2014Dec 16, 2014

Firstly, ask yourself this: Were you born in 1974? I’m well aware it would be impolite for you to ask me the same question! Forty years ago, in an interview with our very own ABC, sci-fi writer Arthur C. Clarke predicted the world of technology in 2001. Well, Clarke was more than just a fiction…

Read More Look how far we’ve come: Arthur C. Clarke predicts the Internet in 1974 [VIDEO]
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It’s all about relationships. Ted Rubin on the future of digital [VIDEO]
ByAnthill Magazine Aug 15, 2013

We’ve heard that social is about content, that content is about social. But, at the heart of hearts, everything is about relationships – with our customers, our colleagues and our mentors. In this video Ted Rubin, who used to work with Seth Godin, shares his thinking about the future of digital. He shares some great…

Read More It’s all about relationships. Ted Rubin on the future of digital [VIDEO]
Articles | Blogs | Growth & Export | Startup & Entrepreneurship

Chicago and the ‘O’ Factor
ByTim Harcourt Aug 18, 2009Feb 21, 2010

Chicago used to have a reputation for lawlessness and corruption. But, as Austrade’s chief economist Tim Harcourt reveals, it’s now a top-tier global business town and a place where Australian companies are shining.

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ANTHILL TV | Marketing & Media | Startup & Entrepreneurship

Promotion for food-reviewing application Nosh sets new standard for app ads
ByJody Murray Jul 28, 2011

There’s this new phone app called Nosh that allows users to upload and share images and reviews of restaurant food. The next killer app? Not likely. But the smart, low-budget video that promotes Nosh is the best app ad we’ve seen in the long time.

Read More Promotion for food-reviewing application Nosh sets new standard for app ads