Heineken knows its market
Beer companies typically know their market and don’t mess with the message: Beer rocks!
As this Dutch ad from earlier this year reveals, Heineken is no exception.
Beer companies typically know their market and don’t mess with the message: Beer rocks!
As this Dutch ad from earlier this year reveals, Heineken is no exception.
Move over Old Spice. There’s a new viral campaign in cyberland that’s stealing your chatter. This addictive ‘choose your own adventure’ inspired advertising campaign for European stationary brand Tipp-Ex takes the viral power of bears on YouTube (think John West) and adds a layer of interactivity (think Burger King’s Subservient Chicken).
This July 2009 lecture to the TED in Oxford, UK sees Daniel Pink explore how the 20th century thinking behind staff and employee motivation is stifling business growth. He argues that we should all be re-evaluating what truly motivates us in order to enrich our own lives and improve the organisations within which we spend…
A startup in the U.S. is doing just this – bringing thermal imagining to the smart phone. For a neat US$199, you can get a small attachment for your iOS or Android device and see what your eyes cannot. Normally, we think of thermal vision as something used for special ops or crime scene investigations….
Just because it makes sense to you doesn’t guarantee that it will impress everyone that matters. By the way, what is a Chrysler Turbo Encabulator?
This is an oldy but a goody. Mr Bean plays Microsoft in a PC vs Mac ad.
In the age of YouTube, Facebook and Oprah, it should come as no surprise that people like to share their personal lives with the whole world. What is astonishing is the extent to which some people entrust the ultra-personal detritus of their lives to the collective wisdom of the World Wide Mob. A case in…
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