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Website of the Week: A quirky new path to market for product ideas

Ben Kaufman, who also founded mophie and kluster, is back with a new variation on NameThis: quirky. The premise is this: entrepreneurs and creative people in general are bubbling with far more product ideas than they can possibly pursue. Consequently, these ideas end up dormant or exploited by someone else. Described by Kaulfman as a "social product development company", quirky invites users to submit their product ideas for US$99 each - this ensures that only the best ideas are lodged. The quirky community selects one product from the pool of submitted ideas every seven days. From there, the community (known as "influencers") weigh in by voting, rating and influencing other people's product ideas.

Get the message

Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...

Melbourne IT – Domains, search engine optimisation and website design

Melbourne IT is one of Australia’s most trusted providers of online business solutions helping small businesses grow via the Internet. From domain name registration to...

How a business should market itself

What a fantastic way to promote your company. Where do we sign?!

Social media – who cares? I’m a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Social media – who cares? I'm a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

How to grow a business in tough economic times

During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first...

Threadless Art Director Ross Zietz

Last night I headed to the State Library in Melboure to check out the first event in the 'Portable Film Festival 2009 Symposium Series', produced by...

Website of the Week: The Gruen Transfer

In shopping mall design, the "Gruen transfer" refers to the moment when consumers respond to "scripted disorientation" cues in the environment (of course, with the goal of soliciting a purchase). It shouldn't come as a surprise, therefore, that the website of the popular ABC television program of the same name is extremely effective at seducing visitors who wander through its pages, making departure feel almost impossible.

How to make a viral campaign go 'Chk chk boom!"

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

How to make a viral campaign go ‘Chk chk boom!”

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

When the going gets tough, go online

Every cloud has a silver lining. Especially if the cloud is economic meltdown and the silver lining is delivered digitally. Robelen Bajar follows the rainbow.

Marketing wisely in an economic downturn

Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer...

Tapping the crowd

In past recessions, the tried and proven strategy has been for organisations to shed all non-core businesses and hunker down to the job of...

How social networks are transforming TV

Social networks are fundamentally reshaping the newspaper and TV industries worldwide. In an earlier article, "What the newspaper industry needs to do to survive", I explained the changing dynamics of the newspaper industry. In this article I look at where TV is headed.

What the newspaper industry needs to do to survive

Frankly, it sounds like newspapers are struggling to understand the opportunities and rules that govern the online world. There is a whole generation that has grown up with the concept of freemium economics. Try to charge them for something they have always had for free and you’ll lose them altogether. They need to remember that their main customers are advertisers.

Website of the Week: Business Exchange

The real value in this new digital media landscape rests with networks and the ability to extract what is interesting and useful from the cacophony created online by pornographers, pontificators and penny-stock pushers. Last August, US business magazine BusinessWeek lifted the lid on Business Exchange, a social media initiative that it had been developing for two years.

Measure your online success in a bear market

Digital marketing can give you a competitive advantage in these tough economic times, according to Google Australia's Michael Fox. The average Australian now spends 25...

6 reasons your website is doing a bad job

When I'm in the market for a new phone, pen, bag, cosmetics, yoga teacher, even a dentist, I google it. I check a...

How to mangage Generation Y

The world has changed, and it is just a little out of whack. We're living in a time when teenagers are excelling in Second Life but flunking in their first, Maslow's Needs Hierarchy has been flipped on its head and football players have become metrosexuals. Since 2000, the Chinese have embraced capitalism, Muammar Gaddafi is now a respected member of the international community and Big Brother is finally off air. Computer power doubles every 18 to 24 months, farmers speed-date on national television, we tell one minute bedtime stories to our children, and even instant gratification today seems too slow. (I want my cheeseburger, now!) And then, well, then there's Gen Y... Tech-savvy, ambitious, international in outlook and with a sense of entitlement that would have made 18th Century British aristocrats cringe. So how can employers tame the 'silver-spoon' generation?
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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