![What’s more awesome? Volvo Trucks or Jean Claude Van Damme? It’s a tough choice [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/11/VanDammeVolvo.jpg)
Volvo Trucks is doing some remarkable things with its marketing. The company is not one to shy about from the opportunities to be interesting, memorable and risky. It hung its chairman from a hook to demonstrate its strength. It had a tight rope walker do the near impossible between two moving trucks. Now, Van Damme…
![B2B marketing and social media: how to get valuable insights into your market [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/10/GaryVaynerchuk.jpg)
If you’re in the B2B space, you probably already used LinkedIn to understand your industry, identify thought leaders and people you want to do business with. But, as Gary Vaynerchuk points out in this video for INC., you can take that name from Facebook and use social media to understand so much more about a…
![How to build a Twitter prospect funnel on autopilot [ACADEMY]](https://anthillonline.com/wp-content/uploads/2013/10/James-Tuckerman-Masterclass.png)
Twitter is good for many things. Sharing information quickly, accelerating political uprisings and telling random strangers what you ate for breakfast.
However, very few people have mastered the use of Twitter as an effective business tool — to gather market research, build brand awareness and attract the interest of leads and prospects.
This tutorial was filmed as a unit of James Tuckerman’s social media monetisation masterclass, in August 2013. It shares how James manages and builds his Twitter feed, almost on auto-pilot.
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![The innovation of loneliness or, why social media connecting does not replace conversation [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/10/InnovationOfLoneliness.jpg)
This video, created by Shimi Cohen taps into the heart of why, in a world of ultra connectedness, loneliness is one of the most common human ailments. It combines the thoughts of the marvelous Sherry Turkle, author of Alone Together. And, it includes insights from Dr. Yair Amichai-Hamburger’s article, The Invention of Being Lonely. You…
This is a question that I am asked daily. (Yup. Every day.) And when I pose it at a live event, the silence is deafening. Imagine the sound of crickets chirping, followed by the haunting echo of a coyote howling in the distance. (Arrhroooooooooooooooh!) I feel like that sad-sack of a teacher in Ferris Bueller’s…
LinkedIn has long been my favourite social media platform. I joined in October 2006 and was the 7,859,355th member to join. There are now more than 225 million registered LinkedIn users. About four million of those are Australian. I always find it strange when I meet someone and then discover they are not on LinkedIn….
People still seem to be lovin’ social networking. Moodswing, an app that urges people to wear their moods on their sleeves, or rather hang them out on social media, is growing faster than Facebook or Twitter at launch, according to co-founder Jake McKeon.
![What if Facebook was really like real life? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/08/FBRL.jpg)
There are distinct categories of people on Facebook. Some people over share. Some are perpetual whiners. Some are just plain odd. But, it seems that Facebook is embedded in the lives of most people, whether they hate it, or not. Facebook doesn’t help matters, changing things constantly. That’s the cause of much of the whining….
Charity is undoubtedly one of the most admirable virtues of humanity. Despite all our many flaws as human beings, our ability to be charitable to one another is something we can truly be proud of. Now there is an online start-up that has taken it upon itself to take charity to the next level by…
![How to Get 5 LinkedIn Recommendations in 5 Days [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2013/08/Horizontal-Brochure-Magazine-Catalog-Mock-Up-08.png)
FREE LINKEDIN REPORT How to Get 5 LinkedIn Recommendations in 5 Days. Click here to download.
![How to start your own LinkedIn Group [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/08/linkedin-icon.jpg){kind=icon}
Recently, I was asked to help a client start their own LinkedIn Group. It’s no simple undertaking. LinkedIn is littered with loveless and empty groups. Having pondered the question (for several city blocks before pulling over), I recorded this micro lesson. It’s what I call a Hump Dump. (One of my many Wednesday Hump Day…
As the mid-winter mark passes, now is a perfect time for you, as a business owner, to start warming up your business’ engine in anticipation of the burst of new energy the warmer months bring. Why? You see, a good spring clean puts your business in good stead and, renews everyone’s enthusiasm for their work…
As the political battle heats up ahead of the national elections this year, a Canadian software-maker has come up with real-time analytics on how it’s playing out on the all-important social media.
Ever since its invention, video has always been a powerful tool for communication. And, it looks like we could now harness this power even better thanks to one Aussie start-up, Vimily. Vimily recently announced its global launch with a mobile app and platform that will allow companies to create shareable online video content for video…
So, you have decided to bring your company into the digital realm. Here are five common things that are overlooked, for some reason, when apps are launched and set free on the world. 1. Branding There are endless questions to ask yourself when it comes to branding, but they are very important to ask yourself…
A study shows that Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts in the UK, Germany and Brazil. ExactTarget’s 2013 Global Executive Summary shows how consumers’ online habits vary across the globe and reveals that motivations to ‘follow’ on Twitter vary from country…
Social media marketing might be the 21st century equivalent of telemarketing, and in similar danger of alienating consumers. A staggering 83% of users have a bad social media marketing experience to narrate, according to the Pitney Bowes survey.
![The power of social media extends into space: Chris Haddfield’s awesome Space Oddity [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/05/ChrisHadfield.jpg)
Commander Chris Hadfield used social media to get the world interested in space again. Today he returns to Earth after five months in space. He returns a great astronaut and, an epic content marketer.
Social media is about socialising and much of what works on the weekend will also work online. ServiceRage’s (http://www.servicerage.com) analysis of more than 45,000 tweets to 65 Australian companies suggests that many of the best business tweeters use the same techniques that work at a real-life social occasion.
Well, as you might have guessed, a whopping 78 per cent of Aussie businesses are planning to invest more time and dinero on social media in the coming year. Around 65 per cent of businesses surveyed recently report that social media has helped their business grow in recent times.
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