Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?
How do the average mainstream tweets sound when spoken out loud on New York City streets?
With Twitter tripping the light fantastic, it’s great to see people having some fun with the implications of its elevation to mainstream consciousness. First there was The Mime. Then, of course, there was the release of Flutter, the natural evolution of Twitter’s truncated narcissism. Now comes FutureFeed, which “tells you what your friends are doing before they do it!”
The people at the pointy end of the internet pecking order are already talking about and planning the Semantic Web – or Web 3.0 – which is meant to help us make sense of all of this data.
So what is Web 3.0 and what does it have to do with Twitter? To explain, let’s start back a few years…
Internet marketing is complex and it’s becoming more so every day. You can’t do everything, so it is essential that what you do is done well to maximise your investment in time and money. Social media is all the rage at the moment, and astute business builders realise that business is where the people are….
The real value in this new digital media landscape rests with networks and the ability to extract what is interesting and useful from the cacophony created online by pornographers, pontificators and penny-stock pushers. Last August, US business magazine BusinessWeek lifted the lid on Business Exchange, a social media initiative that it had been developing for two years.
Twitter is all the rage at the moment, so it was only a matter of time until someone created the next evolutionary spoof. Presenting… Flutter.
Authentic Anthillian Mark Kofahl spent plenty of time in the Webciety area of CeBIT in Hanover, Germany earlier this month. He’s leading the charge to introduce Webciety to CeBIT Australia and pointed us to this video from CeBIT Hanover of social media thinker Clay “Here Comes Everybody” Shirky. Shirky is considered a visionary by many…
London-based uberVU is bringing order to the chaos with its conversation-tracking aggregation technology. Users enter a url they want uberVU to track (say, your blog url) and uberVU begins tracking everything published at that url (say, blog posts, comments and trackbacks), as well as conversations that kick off or fragment into the parallel universes of other blogs, Twitter, FriendFeed, YouTube, Flickr, Digg, etc. These conversation threads are aggregated into the uberVU tracking interface.
Changes in the business and technical landscapes are forcing companies to change the way their people work to deliver innovation (always faster-better-cheaper) and with less people involved. This drive means that companies need to find better ways for their people to collaborate.
In this video, New York Times technology columnist/blogger David Pogue makes some interesting points on why many executives fear social media, citing loss of control and reluctance to part with their one-way, broadcast spin mentality, to mention a few.
When we made our big announcement yesterday that Anthill Magazine had become a quarterly publication, we never expected to receive the flood of emails, SMS messages and phone calls of support. But we were intrigued to discover that we’d become a discussion topic among the chirperati on Twitter.
Trends are useful – but in my view, anything beyond 2-5 years is pure fiction. The seeds of mass market change are always with us, percolating away in the background – you just have to pay attention. Here are five I’m tracking right now….
He hadn’t been mugged at gunpoint in London as they feared, but that didn’t stop the criminals who had hacked into his Facebook profile from impersonating him and posting messages to his friends requesting money to rescue him from ongoing danger.
Flickr co-founder Stewart Butterfield is a free agent again. After creating the world’s premier online photo-sharing community, selling it to Yahoo and spending three years working inside the walls of that now troubled internet giant, he’s out and ready for something new. Paul Ryan sat down with him in Melbourne at the recent X|Media|Lab conference.
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