If you’re in the B2B space, you probably already used LinkedIn to understand your industry, identify thought leaders and people you want to do business with.
But, as Gary Vaynerchuk points out in this video for INC., you can take that name from Facebook and use social media to understand so much more about a person, their business and, their life. Knowing this and putting it to work as a strategic, marketing tactic can reap big rewards in the B2B space.
