Since the dawn of time, kids haven’t come with manuals. But, at some point, a parent’s instinct kicks in, and we work out how to keep them warm, fed and healthy, to the best of our available resources. Yet, ever since technology came along, for the first time in history, our children know more than…
With a strong background in communications and getting events and functions off the ground, Felicity Young predicted the trend of the rise in vintage styling and has been able to capitalise on it with her promo agency Loco Group. “A born fossicker, I have had my head in second hand treasure troves since a young…
![If you’ve ever posted or viewed a video on YouTube, then this is for you! [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/07/YouTubeComplains.jpg)
And, given that about a gadzillion videos of …. This is a parody video from Barely Political about common complaints about the video sharing service. I love the opening explanation about Google+ and its circles. It’s okay, no one understands it! And, Elsa from Frozen is as sassy as I’d like her to be. She’s…
![Is Twitter the key to growing your small business? Yes, it is, according to this study [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/07/Twitter.jpg)
Australian tech start-up Bigcommerce, a software company that powers online retailers of all sizes, recently teamed up with Twitter to do a study into how online retailers use social media to connect with customers. If the findings of this study are anything to go by, it appears that although a lot of the talk for…
![What’s on your mind? The reality behind every Facebook post [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/06/WhatsOnYourMind.jpg)
You’ve probably done this yourself – looked at Facebook, seen a lot of posts about other people’s lives and thought “Hmmm. Why isn’t my life like that?” The truth is, that their life probably isn’t quite what you’re seeing. Many Facebook posts are about what perception someone wants to project to the world. It doesn’t…
![Flee 9 to 5 and the framework of the book’s success [PODCAST]](https://anthillonline.com/wp-content/uploads/2014/05/Flee-9-5-Get-6-7-Figures-and-Do-What-You-Love.jpg)
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. Pete talks to author Ben Angel about his new book, Flee 9 to 5, and the many frameworks for success that it contains. They talk about personal branding, frameworks for product strategy and…
![Would you share your life with a stranger for 20 days? It’s an intriguing idea [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/05/20DayStranger.jpg)
This is an iPhone app from the Playful Systems at MIT Media Labs. And the app is call, not surprisingly, 20 Day Stranger. It does what its name says – it connects you to a strange for 20 days. You share your every day life and then, at the end, each person can send the…
Getting your brand’s pages up and running on social media networks is pretty easy to do, but filling them with good content that serves a purpose is a whole other story. The year is not 1969. Social media isn’t Madison Avenue. And, more importantly, you’re not Don Draper or Peggy Olson. Your task, should you…
Each year brings a new round of changes to the regulations governing the sphere in which small businesses operate. The sheer number of issues can leave you overwhelmed and unsure of where to start. In fact, it may feel at times that keeping up to date with it all is a full time job in…
Twitter is everywhere. That weird little # symbol appears daily on TV and you can find that squiggly @ icon on business cards, the backs of cereal boxes and even on the odd t-shirt. But for those of us who wouldn’t know a hashtag from a hash brown, it can all be a little confusing…
Lately, I have been experimenting with social media networks for my own marketing purposes. Very quickly, I have had to zoom in on one particular network – Facebook – and decide if it’s really worthwhile my time and efforts in the short-term, given the sporadic, inconsistent results and my limited availability as a one-man band…
How many times should I post to my Facebook page each day? This is a question we are asked all the time at my social media agency. In the past, we would have agreed with conventional social media wisdom and said what every other digital community manager would most likely say: one or two, three…
Regardless of age, economic status, and gender, most individuals who shop at eCommerce websites tend to be members of social media and networking sites. In order to survive, you need to consider certain elements so that you keep pace with your competition. There are five social media statistics that every e-commerce needs to be aware…
With online advertising spend overtaking TV advertising spend for the first time ever, knowing your way around social media advertising has never been more important. The big question is, how much should you spend and where will it take you? Social media campaigns are attractive for two key reasons – cost effectiveness and laser-sharp customer…
![Could this be the dumbest online strategy of them all? [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/02/big-mouth-2.png)
Two weeks ago, I ran a short survey. I polled over 200 people interested in my upcoming online marketing masterclass and asked, ‘What is your main online goal for 2014?’ The survey revealed one big, silly rookie mistake. Almost 20% of respondents made me want to headbutt my laptop and moan in frustration. They planned…
In today’s connected world, brand advocacy is more vital than ever. Did you know that on average, 32 per cent of advocates recommend ten or more brands a year? It’s true. They do this via Facebook (35 per cent), email (57 per cent) and the good old word of mouth (a whopping 92 per cent!)….
Every year I speak with hundreds if not thousands of people on the topic of LinkedIn and, the biggest mistake I see across most entrepreneurs regardless of age, industry or country is, that there is so much emphasis on them and their business. ‘Me, me, me’ posts just don’t attract people to your profile. Potential…
![Will social media kill off media releases forever? That’s that goal of Coke’s PR team [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/12/CokePeanuts.jpg)
There are lots of interesting services that provide social distribution and the inclusion of interesting content into media releases. PitchEngine is one that springs to mind. But Coca Cola, a company that often leads the way in marketing and communications, has a very interesting strategy. This video from a Ragan Communications event last month, has…
First, of all I would like to note that there is a really big difference between audience and community. An audience is one-way. Not interactive. Not social. An audience passively watches or reads. An audience doesn’t participate. Or share with others. On the other hand, a community is a two-way conversation. A living, breathing thing….
![What is Twitter? Does this official video really explain it? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/12/whatIsTwitter.jpg)
Twitter was once so very hot. Everyone wanted to know what is was, work out how to use and start tweeting. That was in about 2009. Since then, Twitter has surged in user numbers. It had about 218 million users in September, a 30 per cent increase in the past year. Plus, it made a…
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