Twitter is good for many things. Sharing information quickly, accelerating political uprisings and telling random strangers what you ate for breakfast.
However, very few people have mastered the use of Twitter as an effective business tool — to gather market research, build brand awareness and attract the interest of leads and prospects.
This tutorial was filmed as a unit of James Tuckerman’s social media monetisation masterclass, in August 2013. It shares how James manages and builds his Twitter feed, almost on auto-pilot.
MEET THE MENTOR, JAMES TUCKERMAN
James Tuckerman is widely recognised as one of Australia’s most accomplished digital publishers. He’s an entrepreneur, angel investor, growth hacker for hire and professional speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six-months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia. Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes.
