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Matt Edwards

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Five things you should consider before you launch your app to the world

So, you have decided to bring your company into the digital realm. Here are five common things that are overlooked, for some reason, when...

Lo and behold! Midas walks among us; turning every app he touches into gold.

Nick D'Aloisio is the latest teen sensation and superstar of the start up world. Having sold his app Summly and his services to Yahoo...
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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