Why do SMBs shun Facebook, Twitter and all of the social media?
A Telstra survey of 1,000 SMBs found nearly three-quarters to be indifferent to the charms of Facebook, Twitter and the like, and 12% believing social media to be a business dampener.
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How to turn your website into a lead generating, rapport building machine [ACADEMY]
To watch this lesson, you must be a member of the Anthill Academy. To gain unlimited access to all courses, score massive discounts to live events and more, sign up to the Anthill Academy.
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Why choosing the right technology can dramatically improve your customer support
Following a poor customer service experience with your company, 89% of customers will begin doing business with one of your competitor. As you work hard to improve your customer support, you should also consider utilizing these technologies.
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Seven insider tips for making event sponsorship into a marketing success story for every startup
Event sponsorship should be treated like every other marketing activity. It’s not enough to simply sponsor an event, you have to have a strategy to make it work for you. Here’s how.
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How to get business done. Employ a wolf as head of marketing [VIDEO]
Who better to do your marketing than a wolf? Sure, it may have to overcome stomach-driven urges to eat other members of staff but, that’s a small price to pay for marketing success!
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How to create a Facebook prospect funnel [ACADEMY]
To watch this lesson, you must be a member of the Anthill Academy. To gain unlimited access to all courses, score massive discounts to live events and more, sign up to the Anthill Academy.
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Rise of Social TV (Is there any other?)
Results of the second annual Yahoo!7 Social TV Survey are revealing of how Australians are watching television with nearly half with one hand on the social media, so to speak.
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Ten steps to becoming a killer in-house social recruitment ninja
When you are recruiting to fill a position, your first and biggest concern is attracting the right candidates in the first place, right? However, it’s also the most expensive. So how do you attract the crème-de-la-crème without breaking the bank, while building a strong employer brand at the same time? Spinach maybe? No, leave that for Popeye.
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Are you delivering a 5-star online user experience? If not, why not?
You launched a business website and then leaned back thinking, “Phew! Finally, I’m done!” Oh how wrong you were…
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Social media for dummies, oops, financial advisors
Just how much social media does a financial adviser need? It’s a question that intrigues many other professionals too, as they come to terms with new realities of engagement with their clients, and an even larger number of potential ones.
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How to master the art of growth hacking as a way to acquire leads, build rapport and trigger repeat sales online
You want to use the interwebs to grow your business, right? Growth hacking is largely used to describe online techniques designed to improve lead acquisition, user engagement and the lifetime value of a customer. But it’s about more than that. It’s about collecting and using data to improve the service you provide and to automate…
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Protected: How to master the not-so-secret art of growth hacking for online business growth [WEBINAR]
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What can CRM software do for your customer count? Well, a heap of good stuff!
Customer relationship management (CRM) software is the primary tool in any customer service representative’s toolbox. This software collects important customer information like name, demographic information, purchase history, blood type, shoe size – wait, okay never mind the last two.To some it may be a surprise, but CRM systems that are integrated with your website can track customer’s search history, time spent online, operating systems, and connection speeds.
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You may be entitled to privacy, but not everything on Facebook is private. Graph Search will show you the difference
Some of the results of Facebook graph are amusing. Some could have dire consequences for the people returned in the search results, gay men living in Iran, as an example. Or, how about a search for married people who like prostitutes, complete with a link to their current spouse?
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Should we blame Twitter for the rolling coverage of every disaster? What should television be in the age of social media?
Is the real-time coverage of every natural disaster an attempt by television news executives to try to be meaningful in the era of social media? If it is, then I don’t think the strategy is working. Personally, I blame Twitter.
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How long does it take to get one million likes on Facebook? My guess is 8 hours.
If you’re on Facebook, expect to see this post shared with you in the next few hours. Two sisters want a new dog. They turned to Facebook to help. Every company can learn something from this Facebook campaign.
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Stand out of the crowd with crowd funding. Ironic huh?
So what the heck is crowd funding? Basically, this is how crowd funding goes. People come together, usually via the internet, pool their cash and inject it all together into an initiative by another person or organisation.
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4 ways the Sports Industry (or any business for that matter) can influence 2013 – Lessons from the Sports Business Summit
What becomes apparent as you read this summary is how much this relates to brands of any kind, in any industry. It’s all a matter of knowing who and what influences your real market and how your brand can best leverage this.
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Become a world leader using social media [DOWNLOAD]
Sponsored: Barack Obama’s victory in the US Presidential Election of 2008 set the benchmark for what can be achieved using social media. He achieved this by designing his campaign to spark the right actions, leading his supporters with direct conversations and providing the tools to let a grassroots community create and share content.
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Stop using social media, be a social business instead
To be social means to be engaging, so what you need to do is actively create and maintain better connections with your customers, prospects, suppliers and employees. For example, your website states who you are and what you do, but on the hand a blog reveals your character as an organisation, what you think and believe in.
![How to turn your website into a lead generating, rapport building machine [ACADEMY]](https://anthillonline.com/wp-content/uploads/2013/03/bigstock-Managing-Risk-39992806.jpg)
![How to get business done. Employ a wolf as head of marketing [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/03/wolfdog.jpg)
![How to create a Facebook prospect funnel [ACADEMY]](https://anthillonline.com/wp-content/uploads/2013/01/followers.jpg)
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