New report from Vamp reveals how marketers will work with influencers in 2020
75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency
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New study: Australian consumers prefer e-mails & texts over mobile apps & social media for brand communications
Cloud communications platform Twilio (NYSE: TWLO) has released new research showing that despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses.
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The brand building impact of digital advertising has been underestimated, says new research
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.
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We’re are all beginning to recognise our creative power and have social media to thank
As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to communicate will inevitably be fired. But I’ll be taking a different view. As well as bringing us incredible connectivity, I believe social media has finally allowed us to unleash our creative potential and is shaping…
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Here are five social media marketing developments to watch in 2019
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top of them seemed an impossible task at times, each development came a chance to update and improve social strategies. Taking these learnings into the new year will provide the best chance of success…
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Are you looking to boost your business sales using social media? Here are 5 great tips
Social media is a vital tool for all business’ big and small. Utilize this platform successfully and it can help boost almost every aspect of your business.
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Here are 7 digital marketing trends your business needs to pay attention to in 2019
The new year is here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019.
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Here are 4 mobile marketing tips that every Australian entrepreneur should know today
The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready
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Social media success for SMEs: here are 3 key lessons I learnt from my own business
My husband and I established Little Birdy & Me towards the end of 2016. We launched a laser cutting and engraving businesses, creating personalised crafts based out of Tasmania. We were one of few at the time and provided a unique service. I was thrilled – finally I was doing something that I was both…
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In the age of Cambridge Analytica, whose responsibility is the safety of your data?
When the Cambridge Analytica data scandal broke, many jaws dropped in disbelief, people raced to close their online social media accounts, saying, ‘Never again!’
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Influencer martketplace theright.fit scoops the 2018 Mumbrella Award for Innovation
theright.fit is a two sided marketplace for creative talent and influencers, making it easy, efficient and cost effective for brands to book campaigns, from TVCs, print campaigns, events and social media executions.
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The good, the bad and the ugly: here’s how automation will affect our social media use
Social media automation revolves around automating repetitive and time-consuming social media tasks, allowing social media managers to work on other things that need human input and that have more direct impact on their companies’ wellbeing.
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Australia abolishes 457 visas – what is the impact on its startup and tech community?
While a focus on training Australians to fill our own labour market needs is important, skilled migrants are often best positioned to be educating the next generation of Australian workers
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Digital and social marketing basics: Why knowing your audience is very important
We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.
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Here’s how to go about establishing a strong online presence for your business today
Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.
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Here’s a PR expert’s take on the new and controversial social media influencer laws
Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.
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How I generated 50,000 visitors a month without spending a dollar on ads – here are 5 expert growth hacking tips
Growth hackers are people who accelerate growth within a company. They have decisive ideas about growth, virality and the success of a product or company that are needed to bring the company to the front and center of the public.
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Keep these 5 SME marketing trends for 2017 in mind to stay ahead of the pack
Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.
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Here’s how to start and build a successful self-funded business from social media
Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.
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More Australians are embracing micro-entrepreneurship, social media and digital pathways to success
One in four Aussies are now self-employed in their own business, and many more have indicated their intentions to launch a start-up in the future.
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