Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Here are 5 key hospitality trends you can expect to see in 2020
As 2020 edges closer, have you reviewed your business's longer-term strategy and how it aligns with shifts in the market and...
Here are 5 tips on how to market your small business to consumers
Small businesses usually find it difficult to drag their account from the red to the black.
Consumers are usually...
What is the difference between marketing funnels and customer journey maps? [INFOGRAPHIC]
It can seem as if a lot of terms related to business refer to the same things but if you dig deeper,...
What online retailers need to do to persuade Aussies to shop from new product...
New research reveals that up to 60 per cent of online shoppers want a better internet experience, and cheaper delivery and...
What every business can learn from Tinder about client relationships
Every business’s right to exist lies in the problems it solves. You have to be valuable to your target markets. Before...
Here are five social media marketing developments to watch in 2019
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top...
Why B2B businesses should incorporate inbound marketing into their email strategy
Email marketing has a ROI of a whopping 124 percent and that is why it has undoubtedly emerged as one of the best marketing...
How to capitalise on your media event: rise of the Video News Releases (VNRs)
Businesses are now turning to Video News Releases (VNRs) to ensure their brand achieves publicity. VNRs also offer an opportunity to gain coverage further afield, regionally and nationally.
Here are five good reasons why you should let your staff use social media...
Millennials will soon become the biggest employee group in the world and they are a segment which has grown up using digital technology.
Millennials communicate...
Are you looking to boost your business sales using social media? Here are 5...
Social media is a vital tool for all business’ big and small. Utilize this platform successfully and it can help boost almost every aspect of your business.
How can your business use VoIP to enhance customer experience? [INFOGRAPHIC]
As this infographic from Paradyn shows, customer experience can be greatly enhanced by the adoption of VoIP phone systems.
Marketing is like dating: how to take your prospects from Tinder to ‘Netflix and...
Marketing is much like dating. There are a series of steps and events that must take place in order for a relationship to develop and get more serious.
These are 5 marketing tactics every small business should be focusing on in 2019
Keeping a small business afloat is hard enough without having to worry about marketing online and connecting with audiences on social media. I get it, you’re swamped and you probably don’t know the first thing about marketing. But what if I told you that this was a sure fire way to rapidly scale if not double your business?
These are the 2019 logo trends every business owner needs to know [INFOGRAPHIC]
Tapping into the hottest new design trends is one way to keep the face of your brand looking fresh and relevant, and this year it seems that designers are willing to push boundaries more than ever before.
Here are 7 digital marketing trends your business needs to pay attention to in...
The new year is here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019.
Let’s get this party started! The beginner’s guide to hosting a startup business event
Throwing a fantastic startup bash is certainly a great way to announce the presence of your business to the world, but packing a room full of people when your business is still in the early stages of development can be a challenge.
Mobile pitfalls: why businesses need to go back to basics for successful mobile strategy
I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.
The value of infographics in marketing and which style you should use for your...
Infographics are a nifty tool used by digital marketers to help share content, while increasing reader engagement. What was once a powerful tool has become essential to any marketing strategy...
3 things you should be doing right now to kickstart your digital marketing in...
For many industries, January is a slow period, where leads trickle to a halt, customers are on holidays and key stakeholders are ignoring their inboxes until February. But don’t despair - this is the perfect time to kickstart your digital marketing initiatives with some fantastic groundwork.
How building app retention is like dating and getting engaged [INFOGRAPHIC]
Keeping users on mobile apps is no easy feat! Many mobile marketing teams focus their efforts on user acquisition. This is no surprise since there were nearly 178 billion annual app downloads in 2017.
