Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
The brand building impact of digital advertising has been underestimated, says new research
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.
Looking to share your customer stories? Here’s how to create a great customer testimonial...
Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of different brands.
Video Marketing 101: Here are 5 secrets every business should know [VIDEO]
Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.
What is an explainer video and why does your business need one? [VIDEO]
The age of the explainer video has levelled the playing field, allowing SMEs with a little creativity to grab the attention of millions of people – a feat that was previously only achievable with the kind of marketing budgets that only large companies could afford.
Ad tech across APAC is a complex, fast-growing industry. What does its future hold?
Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.
Australia’s online advertising continues year-on-year growth to reach $9 billion
The latest IAB Online Advertising Expenditure Report, prepared by PwC, reveals that whilst year on year growth has slowed (7.1% compared to 11% in 2018) reflecting the downturn in Australia’s overall advertising market, all online revenue categories have experienced growth
Study: 25% of senior marketing leaders still don’t know how to apply location-based data
The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.
Here are key personalisation tactics to improve customer engagements
Customers today are faced with an overwhelming number of choices in everything they do. The digitisation of everything has led to consumers...
Why customer reviews are important for business growth
In this digital age,
customer reviews are an important part of any online business.
Not only do reviews
impact your...
Why even small businesses need to be automising their customer engagement technology
In the age of advanced technology and rapid social media consumption, the necessity for automisation and customer engagement via the internet has...
This timesaving platform is disrupting the experiential marketing space
Statistics show that people recall 10 per cent of what they read, 20 per cent of what they see and 70 per...
This global e-commerce tech provider has expanded to Australia to help retailers capitalise on...
Global ecommerce tech provider, Doddle, yesterday announced its launch and investment in Australia with the opening of offices in Sydney and Melbourne...
How to strike the perfect balance between human and digital CX
Customer service technology is on the rise. As multinationals
such as Amazon and Google deliver more and more support channels through their
use of...
5 vlogging must-haves for aspiring content creators [SPONSORED POST]
Over the past few years, vlogging has become an insanely competitive field, with some vloggers racking up millions of dollars to match...
Here is how to correctly optimise your eCommerce site for search engines [INFOGRAPHIC]
Do you think much about how your shopping habits have changed in the last five or ten years? You used to...
We’re are all beginning to recognise our creative power and have social media to...
As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to communicate will...
The Aussie independent retail sector is among best performing in the world
Research from industry-leading cloud-based point of sale software company Vend reveals Australia’s independent retailers are among the best performing in the world, ringing...
This eCommerce logistics provider is forecasting that online shopping growth will drive product prices...
On the back of new research, leading parcel delivery service
CouriersPlease
(CP) forecasts that the online shopping
industry will have a greater focus...
How realising relevance can drive online success
Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know...
How customer reviews can be used to grow and adapt a business
With more and more e-commerce sites appearing,
customers are turning to reviews to determine where to take their business and
as a result, review...
