OPINIONS & ADVICE Archives -

OPINIONS & ADVICE

Home OPINIONS & ADVICE

Shaking the ‘money tree’: how to secure funding for your tech startup

Even the most game-changing business idea won’t fly on a wing and a prayer—sadly ideas aren’t currency, however visionary they happen to be. Before...

How to lead a team: these are the 5 qualities every successful CEO needs...

Leadership is a topic often spoken about but rarely perfected. Anyone at the helm of a business wants to be a great leader, but often the day-to-day challenges, fears and intricacies of running a business can distract from what it means to really lead a team.

Get your head in the game: 5 things to know about mentally preparing for...

After recently securing our first round of funding from 8 experienced investors, we learned that there are 5 key things you can do to mentally prepare for the exciting but brutal process that is raising capital.

We’re facing a technological crisis! Can Aussie industries keep up with innovation?

We invest so much money in our property and our mining and exports, but the real future of every single one of those industries is in the tech and innovation that can reduce inefficiencies, make them more scalable and increase their impact and profitability.

Does your business pass the pandemic stress test? How a crisis can help you...

There’s no textbook on how to run a business in a pandemic and there’s no template for a business model that will withstand every storm.

How to (re)build your team’s culture in a post-lockdown Australia

As Australia slowly begins its march out of strict lockdown, it’s time for business leaders to refocus their energies on rebuilding their team’s culture from the ground up.

What it takes to reap the full benefits of digitisation for small to medium...

  You’ve seen and read about the benefits digitisation can deliver to your business, but your initial research has shown that you can’t simply install...

What you need to know about how blockchain is changing capital raising

The blockchain takes the concept further, allowing companies to raise funds on the blockchain by issuing tokens, or crypto securities, of some value in the company or that provide utility.

Here are 4 mobile marketing tips that every Australian entrepreneur should know today

The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready

Here are five good reasons why you should let your staff use social media...

Millennials will soon become the biggest employee group in the world and they are a segment which has grown up using digital technology. Millennials communicate...

What major tech disruption risks are Aussie and New Zealand businesses facing?

What does a boutique animation studio have in common with one of the world’s largest financial services provider? More than you would...
video, marketing, video marketing

Video Marketing 101: Here are 5 secrets every business should know [VIDEO]

Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.

Here are 5 modern KPIs to build into your overall business goals [SPONSORED]

Expecting a different result from the same tired strategies should be the last thing you bring into a new decade, so start to implement some new KPIs today.

3 major lessons learnt: How Airwallex China worked through the COVID-19 crisis

Airwallex’s China office was the first to be affected by COVID-19. Having witnessed the impact first hand, my co-founders and I strongly believe that social distancing is the best way to curb the spread of the virus. In China, implementing work-from-home policies was a crucial step in adhering to social distancing recommendations.

Trust, compassion, clear communication: effective leadership in the time of COVID-19

Leading a team in the time of COVID-19 brings a number of challenges. First of all, the external environment is changing at an extraordinary rate.

Millennials aren’t lazy, they’re actually efficient – and we need to be more like...

You can’t go very far these days without hearing about Millennials and the younger generation being described as too lazy. Roberto Boschiroli disagrees.

The secret to bullseye online marketing: how to find out who will be your...

Having a broad target market might be appealing. It means lots of people are potential customers, right? But trying to be everything to everyone means you dilute your message. To get to the real gold, you need to go granular.

What to know about the phenomenon that is data science, how women can excel...

The demand for data scientists today is already high with no signs of abating. At any given time, there are around 550 jobs advertised for data scientists in Australia on sites like SEEK and Indeed.

Right on time: here’s how small businesses can go about avoiding late payments

Large Australian companies and institutions are infamously bad at paying smaller businesses on time. The Australian Competition and Consumer Commission reports that nearly three quarters of all invoices are paid late.

Here are seven quick hacks to help your small business rise higher this Easter

The festive period is a great opportunity for small businesses, across all industries, to use the long weekend to take stock, look ahead to the end of the financial year and get your small business hopping.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE