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Having launched 8 businesses, I’ve identified the things I think are most important for any founder to consider.
The importance of using digital marketing strategy in organisational or business-to-business (B2B) is vital for business success. Many B2B sectors like financial and professional services,...
Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.
If you’re not a transgender or gender diverse person, then you have work to do. If you don’t know much about the issues, get educated. Get educated and then help educate your peers. Advocate for change in your workplaces
Email marketing has a ROI of a whopping 124 percent and that is why it has undoubtedly emerged as one of the best marketing...
As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to communicate will...
As more and more people adopt digital devices and go online, many criminals have moved away from in-person scams and petty crime and toward online scams and cybersecurity attacks. Seniors, unfortunately, have become a key target for many of these scammers.
There were 700,000 ransomware attacks in Australia between January and May 2016 alone. With Australia’s reputably strong economy and digitally-integrated businesses and consumers, we’re the perfect target.
Services firms are finding themselves needing to adapt - or risk being left behind. Reacting to the situation, services leaders are designing new operating models that allow them to better connect, orchestrate and optimise their businesses.
Winning a contract with a major retailer as a SME is often a cause for celebration. Along with the prestige of being associated with a big brand, it can often mean a higher and more secure revenue stream. There are, however, a few downsides to dealing with a much bigger client, so you need to handle the relationship correctly so the advantages outweigh any negatives.
So what happens when you’re CEO of a busy company who also has a dream of pursuing their ‘hobby’? How can you balance the two, be great at both and not burn out in the process?
There’s something fundamentally wrong with a nation that takes little interest in a brighter future. Yet, it seems that’s...
It is not something that you would expect anyone to say about a startup – but sometimes you need to slow things down.
However, in order for businesses to make strategic decisions, HR departments are increasingly required to not only understand an organisation’s workforce analytics, more importantly, they need to apply data intelligence company-wide.
Whether you’re looking to do an ICO or traditional funding, the mastery of being able to deliver a succinct, informative and compelling elevator pitch is essential to getting the right people interested in you.
Considering millennials and Gen Zs will make up 50% of the global workforce by 2020, and already account for the highest consumers of video content – spending between 18 - 53 minutes a week watching videos – it makes sense for companies to communicate with them in a way they can relate to.
Soft skills are the personal attributes that are needed to succeed in the workplace. They’re often related to how employees work with others (otherwise known as ‘people skills’)
Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know...
The age of the explainer video has levelled the playing field, allowing SMEs with a little creativity to grab the attention of millions of people – a feat that was previously only achievable with the kind of marketing budgets that only large companies could afford.
Only 20 per cent of Australian companies that expand overseas succeed on a sustainable basis, according to Fidelity Future Leaders Fund.