OPINIONS & ADVICE
Three entrepreneurs reveal how startups can use TikTok to grow their brand
Its fabled algorithm, coupled with a focus on authentic, unpolished content has given even the smallest of brands unparalleled opportunity to reach large audiences quickly and form genuine connections with their customers.
Here are 6 good reasons why fintech companies are a great investment in 2020
According to a recent report by KPMG, the biggest Australian fintech transaction and the third biggest deal in Asia recorded in the first half of 2019 was US$100 million, achieved by Australia’s fastest-grown fintech unicorn, Airwallex.
A digital presence is more important than ever: How to get your business online...
For business owners, the stakes are particularly high as the Australian business community battles through some of the toughest economic conditions since the Global Financial Crisis.
Is pricing science, art, maths or psychology? How to set the right price for...
But pricing is not an exact science and data alone is not enough to decide the numbers. Psychology, art, maths, science and a little intuition are all key ingredients to successful pricing.
Torpago analyses the future of the Fintech market basing on the trends for 2022
From the Robinhood fiasco to a startup boom reminiscent of the dotcom craze, average consumers and venture capitalists are keeping a finger on the FinTech pulse.
Here’s how to make your app startup stand out to investors [SPONSORED]
If you’re unsure where to begin when it comes to finding serious investors or what shape your startup has to be in to even get in a room with one, let’s go over your approach here.
Ecommerce deliveries – The next act for environmental activism? – Doddle insight
50 parcels can be delivered to one location, instead of 50 stops at individual addresses.
Millennials aren’t lazy, they’re actually efficient – and we need to be more like...
You can’t go very far these days without hearing about Millennials and the younger generation being described as too lazy. Roberto Boschiroli disagrees.
6 questions SME owners should ask themselves in order to fight off cyber attacks
If well known brands are attacked and breached, how can smaller organisations defend themselves? Does it mean that SMEs face even greater risk? And if it does, what can the smaller entities do about it?
Here are 4 tips on how you can turn your favourite hobby into a...
Some of the best business ideas start from a hobby and it’s easy to see why – you already like doing it, know a lot about it and are passionate about it, all of which are great ingredients for business success.
How you should leverage customer relationships to grow your business
Digital giants like Amazon and Netflix have changed customer expectations dramatically. No matter the size of your business, standards have shifted, and consumers are demanding personalisation, choice, 24/7 responsiveness, and a good user experience from all of the brands they engage with, regardless of size.
Here are 4 key strategies you can use to help your business boom in...
Taking your small business to the international stage can be very challenging particularly considering your small budget, limited international exposure, and economic uncertainties in different parts of the world.
What is the MVP and how important is it in a mobile app development...
At the time of developing an app, it is important to create a Minimum Viable Product or MVP. It helps business...
Why customer reviews are important for business growth
In this digital age,
customer reviews are an important part of any online business.
Not only do reviews
impact your...
Looking to share your customer stories? Here’s how to create a great customer testimonial...
Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of different brands.
Do millionaires lease or buy cars? A look into the vehicular habits of the...
As tempting as the proposition of leasing a car sounds, the rich actually prioritize their needs before diving into this deal. Generally speaking, there are some basic considerations to ponder upon before leasing anything.
Logistics expert forecasts global supply chain disruptions on retailers & consumers
Jessica Ip, Chief Transformation Officer at leading parcel delivery service CouriersPlease (CP), explains the ripple effect significant disruptions in the global supply chain have on retailers and consumers – and what we can expect in the coming months.
Surviving COVID-19: Why business owners need to make tough decisions and pivot
When your business is on the line, there is no room for indecisiveness, hesitation and a “business as usual” attitude if you want to survive.
Here are the top business strategies for not only surviving, but thriving throughout the...
As if building a business wasn’t challenging enough, companies are now faced with overhauling their entire marketing strategy, rethinking how they communicate with staff and stakeholders, and cleaning like they’ve never cleaned before.
A cyber-attack on FlexBooker compromised the personal data of Bunning’s clients
In December of 2021, the third-party software firm suffered a cyber-security breach that led to the information of 3.7 million customers being exposed, and last week Bunnings was forced to warn its customers of the incident.
