OPINIONS & ADVICE

Today the digital world provides many online marketing tools to help your business be visible. Here are 5 simple tips you can implement to help ramp up your online marketing.

For entrepreneurs just starting out on their start-up journey, it can at times be a lonely existence with little support. For this reason, it is important to find mentors who will help you find your direction and encourage you to reach your full potential.

The new technology is a disruptive game changer. It is able to transform storage into something a business can simply depend on.

Continuing blindly with pre-programmed automated marketing and communications during a period of flux or crisis is not just short-sighted, it’s customer service and branding suicide.

Liberate learning developed software that helped businesses like Coles and NAB keep over 150,000 staff up and down the country safe while working from home or at the workplace. The people behind the technology could see the widespread benefit of the application and went a step further.

Let’s not assume that innovation is limited to tech, says David Brooke, Managing Director of Social Traders, as he makes the argument for social enterprise

If you’ve spent the last two years back and forth between the office and home, you might be wondering whether you need a physical office at all.

With more and more e-commerce sites appearing, customers are turning to reviews to determine where to take their business and as a result, review...

When you have both a niche product and a niche market it’s crucial to understand what and who your market is, so you can target your niche market properly. Don’t just look at their demographics, but understand their psychographics too.

Today’s successful engineer should be driven by business and technical knowledge together with art. We are living in a transition time and this time calls for new models, a new management mindset and new management tools.

While post-lockdown restrictions are easing, the situation remains complex in Australia and there are many restrictions that remain which will prevent businesses returning to ‘normal’ for the foreseeable future.

Presentation skills are among the most important assets in a consultant’s communication toolkit, whether it’s pitching for new business, brainstorming ideas with a client or reviewing project results.

It might come as a surprise, but 65% of start-ups fail due to co-founder conflict. That’s actually higher than the divorce rate in Australia. A business partnership can present a variety of difficulties however, it can also deliver great benefits.

Here’s a list of the 10 best startup explainer videos that can offer you great inspiration for your own.

Payroll is a critical business function and now is the time for HR and Payroll managers to get ready for Single Touch Payroll (STP). STP compliance will be mandated from 1 July 2018 for “substantial businesses” (those with 20 or more employees as their headcount stands as at 1 April 2018).

Running a small business isn’t glamourous, and neither are many of the job roles you might be looking to fill. It can be tough to hire for a job that is less than exciting, especially when you’re trying to find great talent. Jobs that are perceived as boring or undesirable are less likely to attract the kind of qualified candidates that you have been able to find for other roles. But when your business is on the line, you need to get creative. Here are 5 ways to make a boring job attractive to the right people. Focus on the intangible benefits Many things can make a job more attractive, including the perks and benefits that go along with it. Try focusing on the intangibles that might make a person prefer this job over another.

I often ask my client’s one question: When do you intend to exit your business and how much cash do you want to walk away with? A typical answer might be: “I want to sell my business for $10m in ten years.”

While we all want our businesses to achieve measured and sustainable growth, when growth surpasses expectation it can bring a number of problems.

Today, Australian entrepreneurship is on the up, while our enthusiasm for football, cricket, rugby, tennis and all the rest remains undiminished.

The blockchain takes the concept further, allowing companies to raise funds on the blockchain by issuing tokens, or crypto securities, of some value in the company or that provide utility.