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Engaged employees are key but how exactly do you measure employee engagement?

As businesses know very well, non-engagement leads to resignations, which leads to unnecessary cost and delays. When staff leave, a whole lot of talent and opportunity leaves with them.

What you need to know about creating a successful B2B digital marketing strategy

The importance of using digital marketing strategy in organisational or business-to-business (B2B) is vital for business success. Many B2B sectors like financial and professional services,...

How customer reviews can be used to grow and adapt a business

With more and more e-commerce sites appearing, customers are turning to reviews to determine where to take their business and as a result, review...

Here is a checklist for finding the perfect eLearning authoring tool [SPONSORED]

But still perfecting eLearning course development is thousands of developers’ pain point. If you are one of them, here’s your ultimate checklist to pick the best-suited solution from the authoring tool directory.

Two successful startup co-founders share five ways to get your Series A pitch perfect

Attracting big name investor is no easy feat. Airwallex share their advice and learnings when it comes to crafting the perfect Series A pitch.

Here’s how your business can survive (and even prosper) in a disruptive industry

Burying your head in the sand at the onslaught of constant disruption can have dire consequences on your organisation. It’s time to get real and embrace disruption, because it’s here to stay.

Here are four business lessons to learn from contemporary Australian edtech startups

On average, edtech startups will come with fantastically innovative ways of doing things, accomplishing things and ushering significant change.

You don’t have a traffic problem, you have a conversion problem. Here’s why.

Not getting enough leads? Sales are sluggish? No one signing up to your newsletter? Driving more traffic is not the answer.

Here are 13 customer retention nuggets to help you keep them coming back over...

Doors are opening, people are talking and you have a stream of customers flowing through. Now that you have a customer base it’s time to ensure keep them.

Here’s a guide to how your business can achieve great customer retention (INFOGRAPHIC)

Many companies invest more money in customer acquisition as they perceive it to be a quick and effective way of generating profit. However, this opinion has been disproven by multiple studies which have shown that it is in fact customer retention, and acquisition, that lays the groundwork for long-term, sustainable growth.

Social media success for SMEs: here are 3 key lessons I learnt from my...

My husband and I established Little Birdy & Me towards the end of 2016. We launched a  laser cutting and engraving businesses, creating personalised...

Here are 6 low-budget marketing strategies every start-up can afford

Your start-up's future relies heavily upon your marketing strategies, and if you have a low budget, your options might seem limited.

Why not having three months working capital in the bank is bad for your...

The Australian Bureau of Statistics states that 50% of all SME operations go out of business within three years and over 40% of these failures are due to poor cash management.

Are you ready for the fourth industrial revolution? What do the latest changes...

The fourth industrial revolution, as defined by the World Economic Forum (WEF) is characterised by “a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres.”

Let’s face it, Millennials are here to stay. We better throw ourselves into their...

In most key markets such as the US, Australia and India, millennials are overtaking baby boomers in spending. Are we keeping up? Do we need to?

You are your inner circle: Why you need to surround yourself with dream-makers and...

Who you surround yourself with – both at work and away from work – is very important. The journey to business success can be long...

Here’s how to make a business partnership work well when your personalities differ

At the end of the day, business partnerships may be hard work but they are also a blessing. It can be comforting when there’s another person as invested in the success of the business as you are, who’s willing to work hard to make the vision a reality.

Here are 7 tips to keep in mind about raising capital for your second...

Success breeds success, or so they say. ‘They’ probably weren’t running a successful business while trying to capital-raise for a second one at the same time.

Does your startup need to move to Silicon Valley? Here are some things to...

The question that is all too often asked is this – does an Australian start-up need to move to The Valley to be successful?

Here are 7 digital marketing trends your business needs to pay attention to in...

The new year is here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019.

FREE BUSINESS TOOLS

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

FREE BUSINESS TOOL

5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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