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During our nation’s shutdown, I’ve witnessed a few retailers surviving, others thriving, while the majority have experienced a significant downturn or have seen their revenue cease altogether.
You’ve delivered a flawless pitch. Overcome every objection so far and are moving in for the hard sell. You can see them signing the dotted line and becoming another satisfied customer. But then there’s a pause.
Instead of trying to create something from scratch, entrepreneurs and business owners can draw inspiration from tried and tested business models to shake up their industries with impressive results.
Rather than broadcasting the same message to all customers via email, customers could be experiencing a series of personalised interactions with your brand across a multitude of channels...
The ripples from the pandemic will be felt for months and years to come, but a recovering economy, a reduced unemployment rate and growing consumer confidence are providing a very welcome glimpse of a new era of post-pandemic retail.
Although the China-Australia Free Trade Agreement may make your goods more affordable as a result of the elimination of tariffs, this won’t be enough to attract and retain Chinese shoppers.
Social media automation revolves around automating repetitive and time-consuming social media tasks, allowing social media managers to work on other things that need human input and that have more direct impact on their companies’ wellbeing.
It's fair to say not too many Australian SMEs keep their bank manager high on their Christmas card list. Reasonable or not, banks are often seen as not giving a fair go to the average Aussie start-up. What other options do they have?
Even the Australian Government recognises the importance of the role fintechs are playing and will continue to play in our financial arena. The Treasury website states, “We want to see fintechs in Australia become a locus of creative thinking and business activity.”
For many industries, January is a slow period, where leads trickle to a halt, customers are on holidays and key stakeholders are ignoring their inboxes until February. But don’t despair - this is the perfect time to kickstart your digital marketing initiatives with some fantastic groundwork.
Launching a business is by no means an easy task. Even the most brilliant idea has the possibility of failing if not executed properly.
Melissa Haywood, Head of Vistaprint Australia shares some tips on how to help make your old or existing business feel like new.
Old technology and death-by-meetings: Why the Australian workforce is losing the productivity battle
Organisations of all sizes, from large multinationals to burgeoning startups, are spending boatloads of cash on solutions aimed at simplifying collaboration...
Everyone, regardless of their career path, should journal. Whether it’s Branson’s hastily scrawled notebook memos, Oprah’s gratitude-filled memoirs or Kahlo's art-strewn diaries, journaling is the reoccurring trait many successful people share.
An increasing number of security companies tend to abandon the ancient walkie-talkie communication solutions, replacing them with more modern communications solutions, based on digital models such as the push-to-talk (PTT) over cellular phones
Kim Kardashian has been hailed as an $85 million entrepreneur after shooting to fame in 2007 in one of the most infamous sex tape...
Many businesses believe they’re ‘forward-thinking’ and have escaped the ‘cave’ of analogue to ‘see the light’ of digital – but the question begs: have we even left the cave yet? Or have we only made it as far away from the wall as the fire?
Brands like NRMA and HSBC are finding success with virtual reality, it's catching on quite steadily now. So how will augmented reality take over the game?
Managing your tutoring business and boosting its progress can be a primary goal for you, but, if it’s not done right, success may take years to come.
Liberate learning developed software that helped businesses like Coles and NAB keep over 150,000 staff up and down the country safe while working from home or at the workplace. The people behind the technology could see the widespread benefit of the application and went a step further.