It might come as a surprise, but 65% of start-ups fail due to co-founder conflict. That’s actually higher than the divorce rate in Australia. A business partnership can present a variety of difficulties however, it can also deliver great benefits.
With 95% of Laservision’s business now coming from exports, the company’s journey provides useful learnings for other small business owners in the arts and recreation sector which are trying to break into overseas markets.
The easiest way to promote your brand is to turn employees into brand ambassadors. You just need some planning and employee training to boost the brand awareness quickly and successfully.
One of the main conclusions I’ve reached from my research is that truly successful CEOs and business leaders approach their work as an infinite journey. These leaders understand success is infinite and unlimited.
While the core principles of influencer marketing are not new concepts to the advertising world, influencer marketing still holds distinct competitive advantages for those who enter the market early.
On the surface, messaging is simple. Yet when it comes to messaging customers, many businesses struggle to get it right.
In such a competitive industry you must be able to quickly increase sales and stand out from the crowd by embracing opportunities that exist in your business.
At this point, you might be thinking: okay, but that’s Apple you’re talking about. My company is nowhere as big – and i don’t have the budget to be doing all these expensive branding activities.
Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing social media in their personal and professional life. However, there are a number of issues leaders may encounter when joining
The mark of a visionary leader is someone who’s not swayed off track when thumbs up go swiftly south. Trying to remain popular can all too often stand in the way of being effective. If you want to leave a legacy, you have to be willing to take the heat.
Giving millennials everything they need is truly a challenging task. However, you get what you give. In case you’re an employer who’s looking to better stimulate his millennial employees, consider our tips with much care.
The way people are reacting to Amazon launching in Australia, you’d think that the world is ending. (Cue the apocalyptic music). Yes, Amazon is planning to undercut existing Australian brands by as much as 30%.
Having a broad target market might be appealing. It means lots of people are potential customers, right? But trying to be everything to everyone means you dilute your message. To get to the real gold, you need to go granular.
I know, I know… for many people, hiring a lawyer is akin to inviting in a highway robber. But like any industry you can poke a stick at, the legal industry is undergoing massive disruption.
You’re probably wondering, is this even a thing?! Digital body language? Yep, it absolutely is! Your every move online contributes to your digital body language and it can completely alter the way you are targeted on every page of the internet. When the concept of body language was first being thrown around, people were shocked…
My business, UrbanYou recently completed the strategic acquisition of HomeHello, cementing their position as the market leader in the on-demand home services sector. The acquisition comes after a year of phenomenal growth for UrbanYou.
Creating a mobile experience for customers however isn’t just about making your website ‘mobile friendly’ or moving your bricks and mortar processes online. The result of this approach is often a short-sighted mobile site
It’s the phrase that is ingrained in us from as early as when we get our first job; the customer is always right. Still to this day, that phrase remains a rule of thumb for many companies.
The ATO and Innovation Australia identified 5 common areas of confusion that result in mistakes among those claiming the R&D Tax Incentive. Groups at higher risk for making these mistakes include startups
While China is clearly Australia’s largest trading partner and export market, there are other high-growth Asian economies right on our doorstep. These options offer expansive growth opportunities and are potentially less complex with smaller set up investments required.
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