Why executives fear social media

February 19, 2009
2
WANT BETTER CASHFLOW?
ANZeSERIESBOOKeCover123
HOT TIP: Getting paid first and foremost is really an exercise in timing, making sure you structure a payment schedule that works for you and your suppliers.. To register for the FREE series, click here.
Why executives fear social media

Listen to the post

It’s fair to say that, with some exceptions, corporate executives have been slow to embrace the social media revolution. After all, engaging with one’s customers (and competitors) online requires one to come out from behind the turrets and engage.

In this video, New York Times technology columnist/blogger David Pogue makes some interesting points on why many executives fear social media, citing loss of control and reluctance to part with their one-way, broadcast spin mentality, to mention a few. 

(Via ragan.com)

Accelerate Your Sales Performance with Salesforce

Managing a sales team can be one of the most challenging – and rewarding - roles in business. Successful managers weave winning behaviours and processes into the culture of their teams. Download a free eBook for practical tips to create a winning formula and achieve results in your business. Click here for more.

Trackbacks