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Why executives fear social media

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It’s fair to say that, with some exceptions, corporate executives have been slow to embrace the social media revolution. After all, engaging with one’s customers (and competitors) online requires one to come out from behind the turrets and engage.

In this video, New York Times technology columnist/blogger David Pogue makes some interesting points on why many executives fear social media, citing loss of control and reluctance to part with their one-way, broadcast spin mentality, to mention a few. 

(Via ragan.com)

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