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News, opinions and advice on marketing and the rapidly evolving media landscape.

67 persuasive words and phrases to help you close your next sale [INFOGRAPHIC]

Persuading someone to do anything is difficult, let alone convincing them to buy, but these tactics should help you be more persuasive. In fact, the very language you use will impact how persuasive you are.

The ultimate PR toolkit: here’s everything you need to create your own successful content...

We've always found, from personal experience, that it's a lot easier to start working through a checklist than it is to sit down and start whilst looking at a blank page.

How to take your business from startup to stardom without breaking the bank

What is most important is to plan your marketing strategy carefully and ensure you allocate funds from your budget to actually execute it once you’re ready to launch.

What you need to know about creating a successful B2B digital marketing strategy

The importance of using digital marketing strategy in organisational or business-to-business (B2B) is vital for business success. Many B2B sectors like financial and professional services,...

Oh no! Is email marketing dead? Here’s why you should look towards selling your...

Rather than broadcasting the same message to all customers via email, customers could be experiencing a series of personalised interactions with your brand across a multitude of channels...

Is it time to wear a new look? How often should you rebrand your...

On average, businesses rebrand once every 7-10 years, a process that often involves restyling the colour palettes, logos, photographic style and visual language.

Startups should be doing their own PR – here are six tips on how...

The key is to equip yourself with the right tools and skills to make sure you get it right the first time, and every time. And it’s easy with a little know-how.

Is the easiest way to improve email marketing is also the most underutilised one?

One of the simplest tactics to drive increased customer engagement, and revenue, from your email marketing is also the most underutilised. That is, to simply resend your email to the people who didn’t open the email the first time.

7 simple steps you can take to achieving marketing success on a shoestring budget

Whether you’ve got a new business or you've already started, at the end of the day it’s all about finding the right customers and making those sales.

Here are 6 steps you can take to pull off a great social media...

In terms of ROI, a social media marketing campaign has a potential to do wonders for your business as long as you play your cards right. With this in mind, you are probably wondering how to execute a great marketing campaign on platforms such as Facebook and Twitter.

“Help me help you” This is the value that a good PR strategy can...

Today’s ICT writers are more time-poor than ever before. Fewer journos are writing and editing more copy. So we strive to give them what they need: clear, concise and relevant text devoid of adjectives or any hint of marketing hype.

5 tips on how SMBs can get the most bang out of their online...

Today the digital world provides many online marketing tools to help your business be visible. Here are 5 simple tips you can implement to help ramp up your online marketing.

Social media influencer app TRIBE launches in the UK after AUD$5.35M Series A round

Moët Hennessy, Selfridges and Burt’s Bees are the first brands to use the platform with launch campaigns already buying over 100 unique pieces of branded content from UK-based content creators.

Is virtual reality set to become the next big thing in social media? [INFOGRAPHIC]

With Facebook’s purchase of Oculus in 2014, people started to put two and two together and concluded that Facebook had some plans for VR – they were right!

This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

Here are four ways to optimise your business’ lead generation and qualification

While webinar analytics are valuable in and of themselves, they become invaluable when delivered to a company’s marketing automation platform. For marketing automation, bigger data leads to greater visibility.

Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

Here’s how to go about establishing a strong online presence for your business today

Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.

Here’s a PR expert’s take on the new and controversial social media influencer laws

Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.

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