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News, opinions and advice on marketing and the rapidly evolving media landscape.
48% of small businesses and 79% of large companies are currently using social media to promote their brand, and of those that don’t currently...
In order to stay competitive in today’s market, one must fully take advantage of all the available tools and tactics available to their business. There are the social media, e-commerce, video marketing, and smartphones, and to top it all, the search engines.
"James," he said. "There are only two ways to get rich quick." "The first option is to behave badly. Really badly. Be dishonest, tell only half truths, turn your back on consequences and maybe even break the law."
It doesn't matter if you're an established business that wants to achieve dramatic growth in the year ahead or a newbie startup that is seeking to understand how others have grown quickly on tiny budgets
This entire chain of events can be attributed to that one review done by a mum in business who did not know me. It was a genuine review from someone who wanted to help other women in business.
Australian consumers watch an average of 51 minutes of social video a day – that’s over 6 hours a week
Vinomofo has employed a multi-tier media buy covering off free to air and pay TV in both Australia and New Zealand, open-air outdoor advertising spaces nationally, cinema and an aggressive acquisition campaign across digital and social platforms.
In our digital age, digital marketing has become the bread and butter of brand survival. The brand that stays ahead of the technology curve is the brand that thrives.
Online shopping in Australia has annual revenue of $16 billion and records average annual growth rates of around 14 per cent (according to Ibisworld). It’s no surprise then that every man, his dog and his dog’s fleas wants to get a slice of the immense pie.
Search Engine Optimization (SEO) is a very cost-effective digital marketing channel that fits right within the budget of SMBs who don’t own deep marketing pockets large corporations have.
The Australian Top 50 Brand Love List showed there are a lot of home-grown companies missing out on revenue dollars due to not listening and engaging with their customers on social media.
Filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship.
This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.
This year we’ve seen the rise of video content and consumption and it is showing no signs of declining with one Facebook executive going as far as to predict that the platform could be ‘all video’ within five years.
With Visual Domain, we found that we didn’t need a savvy sales or a marketing budget, we set out with a goal to make things easier for businesses and this ultimately meant breaking the video rulebook.
Who are gamers, are they worth chasing as customers and is it worth advertising games? This article outlines answers to these questions and emphasizes the importance of in game advertising.
It is clear from these growth figures that there is a huge untapped market for Australian companies to sell goods and services to Chinese consumers through online channels. However, this market can be notoriously difficult to do business in.
So what can you do? Read on for how to avoid the top five book writing mistakes made by entrepreneurs, and what you should do instead.
We live in the experience economy - an economy driven by experiences and sustained through digital integration and innovation in a world more connected than ever before
Our fans are hungry for content. We want www.rugby.com.au to become a central hub for all rugby fans. We need to be able to efficiently manage our content and publish high-quality video quickly and smoothly to meet fans’ expectations every time