Marketing & Media Archives - Page 3 of 105 -

Marketing & Media

Home Marketing & Media Page 3
News, opinions and advice on marketing and the rapidly evolving media landscape.

“Help me help you” This is the value that a good PR strategy can...

Today’s ICT writers are more time-poor than ever before. Fewer journos are writing and editing more copy. So we strive to give them what they need: clear, concise and relevant text devoid of adjectives or any hint of marketing hype.

5 tips on how SMBs can get the most bang out of their online...

Today the digital world provides many online marketing tools to help your business be visible. Here are 5 simple tips you can implement to help ramp up your online marketing.

Social media influencer app TRIBE launches in the UK after AUD$5.35M Series A round

Moët Hennessy, Selfridges and Burt’s Bees are the first brands to use the platform with launch campaigns already buying over 100 unique pieces of branded content from UK-based content creators.

Is virtual reality set to become the next big thing in social media? [INFOGRAPHIC]

With Facebook’s purchase of Oculus in 2014, people started to put two and two together and concluded that Facebook had some plans for VR – they were right!

This is the key marketing tool that shrewd companies are focusing on in 2017

And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.

Here are four ways to optimise your business’ lead generation and qualification

While webinar analytics are valuable in and of themselves, they become invaluable when delivered to a company’s marketing automation platform. For marketing automation, bigger data leads to greater visibility.

Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

Here’s how to go about establishing a strong online presence for your business today

Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.

Here’s a PR expert’s take on the new and controversial social media influencer laws

Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.

Here’s how to start and build a successful self-funded business from social media

Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.

Why social media is now traditional media, and how to best use it as...

48% of small businesses and 79% of large companies are currently using social media to promote their brand, and of those that don’t currently...

Are you still sleeping on SEO? Here’s why your business needs it today (INFOGRAPHIC)

In order to stay competitive in today’s market, one must fully take advantage of all the available tools and tactics available to their business. There are the social media, e-commerce, video marketing, and smartphones, and to top it all, the search engines.

Would you trust the Wolf of Wall Street? Well, I did. And here’s what...

"James," he said. "There are only two ways to get rich quick." "The first option is to behave badly. Really badly. Be dishonest, tell only half truths, turn your back on consequences and maybe even break the law."

Wanna grow big on a tiny budget? Learn these 3 simple and proven marketing...

It doesn't matter if you're an established business that wants to achieve dramatic growth in the year ahead or a newbie startup that is seeking to understand how others have grown quickly on tiny budgets

If you doubt the power a great review can have on your business, I...

This entire chain of events can be attributed to that one review done by a mum in business who did not know me. It was a genuine review from someone who wanted to help other women in business.

Research reveals link between social video viewing and consumer purchasing decisions

Australian consumers watch an average of 51 minutes of social video a day – that’s over 6 hours a week

Vinomofo spends big after $25 million investment from Blue Sky Venture Capital

Vinomofo has employed a multi-tier media buy covering off free to air and pay TV in both Australia and New Zealand, open-air outdoor advertising spaces nationally, cinema and an aggressive acquisition campaign across digital and social platforms.

These are the 7 digital marketing tactics your business brand can’t live without these...

In our digital age, digital marketing has become the bread and butter of brand survival. The brand that stays ahead of the technology curve is the brand that thrives.

5 tips to keep in mind if you want to take your eCommerce business...

Online shopping in Australia has annual revenue of $16 billion and records average annual growth rates of around 14 per cent (according to Ibisworld). It’s no surprise then that every man, his dog and his dog’s fleas wants to get a slice of the immense pie.

STAY CONNECTED

9,087FansLike
10,014FollowersFollow
16,073FollowersFollow

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

INFOGRAPHICS

OPINIONS & ADVICE