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News, opinions and advice on marketing and the rapidly evolving media landscape.
Moët Hennessy, Selfridges and Burt’s Bees are the first brands to use the platform with launch campaigns already buying over 100 unique pieces of branded content from UK-based content creators.
With Facebook’s purchase of Oculus in 2014, people started to put two and two together and concluded that Facebook had some plans for VR – they were right!
And when the move towards data-driven marketing is inexorable, it’s those who have hesitated to leverage data-driven practices that are getting left behind.
While webinar analytics are valuable in and of themselves, they become invaluable when delivered to a company’s marketing automation platform. For marketing automation, bigger data leads to greater visibility.
We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.
Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.
Earlier this year, the Australian Association of National Advertisers ruled that From March 1st, any promoted social media content without the hashtag #ad will be considered a breach of the AANA Code of Ethics.
Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.
48% of small businesses and 79% of large companies are currently using social media to promote their brand, and of those that don’t currently...
In order to stay competitive in today’s market, one must fully take advantage of all the available tools and tactics available to their business. There are the social media, e-commerce, video marketing, and smartphones, and to top it all, the search engines.
"James," he said. "There are only two ways to get rich quick." "The first option is to behave badly. Really badly. Be dishonest, tell only half truths, turn your back on consequences and maybe even break the law."
It doesn't matter if you're an established business that wants to achieve dramatic growth in the year ahead or a newbie startup that is seeking to understand how others have grown quickly on tiny budgets
This entire chain of events can be attributed to that one review done by a mum in business who did not know me. It was a genuine review from someone who wanted to help other women in business.
Australian consumers watch an average of 51 minutes of social video a day – that’s over 6 hours a week
Vinomofo has employed a multi-tier media buy covering off free to air and pay TV in both Australia and New Zealand, open-air outdoor advertising spaces nationally, cinema and an aggressive acquisition campaign across digital and social platforms.
In our digital age, digital marketing has become the bread and butter of brand survival. The brand that stays ahead of the technology curve is the brand that thrives.
Online shopping in Australia has annual revenue of $16 billion and records average annual growth rates of around 14 per cent (according to Ibisworld). It’s no surprise then that every man, his dog and his dog’s fleas wants to get a slice of the immense pie.
Search Engine Optimization (SEO) is a very cost-effective digital marketing channel that fits right within the budget of SMBs who don’t own deep marketing pockets large corporations have.
The Australian Top 50 Brand Love List showed there are a lot of home-grown companies missing out on revenue dollars due to not listening and engaging with their customers on social media.