Negotiation – A key entrepreneurial skill and critical requirement for success
Negotiations are a delicate balance of give and take. Learning to strike this balance is necessary for any entrepreneur hoping to build a flourishing business.
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Lyka Pet Food acquires The Wholesome Dog, cementing their position as a leader in the Australian fresh pet food industry
Lyka Pet Food, a direct-to-consumer fresh pet food company has announced that it has acquired The Wholesome Dog, a Melbourne-based competitor.
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Protect your business from becoming the next cyber security cautionary tale
A recent survey conducted by the Australian Cyber Security Center found that small to medium-sized businesses (SMBs) who outsourced their IT security believe they are better protected than they really are, and that one in five SMBs didn’t know ‘phishing’.
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Articles | B2B Sales & Marketing | Marketing & Media | OPINIONS & ADVICE | Startup & Entrepreneurship
COVID has shifted customer expectations. Here’s how business has to adapt suitably.
With artificial intelligence automating a lot of the consumer interactions through the likes of chatbots, it means customer service teams can prioritise the tasks that matter the most and the interactions that could make or break the business. If there was ever a time to adopt artificial intelligence and chatbots in your business, it really is now.
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Out with old, in with new: How video resumes supplement traditional resumes
Many organisations have discovered that the majority of tasks can be completed and executed effectively within remote setting. One of the most positive elements of the COVID-19 pandemic is the opening of a global talent pool that is now accessible in ways we have never fully explored in the past.
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C-Suite executives’ guide to facing mental health issues during the COVID-19 pandemic
With organisations working remotely, it is hard for business leaders to feel connected to their teams – out of sight, out of mind.
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Hobbies that will make you better at building a real legacy through your work
By giving back to the community, actively taking part in philanthropic causes, and providing positive social value, businesses have the power – and responsibility to make a difference and build brands that make a lasting impact on their communities and the world around them.
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Articles | Funding & Finance | Marketing & Media | OPINIONS & ADVICE | Tech & Innovation | Uncategorized
Everything you need to know about the financials when kicking off your startup
To start with, a Business Plan should describe what business you are in, the products or services you will sell to make money and how it will operate, including what staff you may need.
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Here are six powerful benefits that CRM automation can unlock for your business
Preparing for growth requires a combination of strategies deliberately pushing a company towards new achievements. CRM automation is one strategy that keeps showing up wherever remarkable growth is taking place.
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Australian businesses have an unhealthy addiction to Google. What can be done?
The reality is, it’s not as simple as another search engine platform stepping in and taking over.
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Online boat marketplace Flotespace sees 675% growth over summer months
Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.
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The importance of viral marketing and reaching your Gen Z customers through user generated content
Consumer generated content has fundamentally changed the way marketers approach content creation – especially in the video realm.
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10 pieces of equipment you need for vlogging – Insight from Georges Cameras
Even with a basic set of tools, you can create some incredible content with great production value.
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Vistaprint dives deeper into design, joining forces with the creative platform, 99designs
The combination of 99designs’ large network of talented freelance designers and Vistaprint’s more than 20 million customers will create a global platform which will make it easy for small businesses to access both professional design services and great marketing products in one place.
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What to do when a pivot opportunity knocks
When you evaluate an opportunity, find the overlap of your current business, and the potential future business you can see if you did take the opportunity presented.
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In the battle between freemium and free trial, there’s one clear winner – Zuora insight
A study conducted by researchers at the University of Technology Sydney and published in Management Science found that the free trial model is more effective than the freemium model.
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Are you trying to be everything to everyone?
Segmentation allows your company to ‘tailor your offer’ in order to become differentiated, more meaningful and highly relevant to a discreet section (or sections) of the total market.
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Here are 5 simple, low-cost ways to massively improve your business’s app
It’s no secret that a well-designed app should help a business achieve their goals faster and more efficiently, helping their customers to get what they want, when they want it.
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Here are 6 low-budget marketing strategies every start-up can afford
Your start-up’s future relies heavily upon your marketing strategies, and if you have a low budget, your options might seem limited. However, this is not the case. You don’t need big marketing budgets to grow your business. What you do need are, proven low-budget marketing strategies that strike the right balance between affordable and high…
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Here the 7 best marketing solutions for a new company [SPONSORED]
It goes without saying that running a successful business is quite daunting. Even more day ting is starting a new business from scratch. Basically, a business needs to be fueled in terms of employing the right personnel, acquiring enough funds, and marketing. While marketing is a part of a successful business it plays an integral…
![Here the 7 best marketing solutions for a new company [SPONSORED]](https://anthillonline.com/wp-content/uploads/2020/06/social-768x512.jpg)
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