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News, opinions and advice on marketing and the rapidly evolving media landscape.

The 10 Commandments of LinkedIn for Business

Most people use LinkedIn as an extension of their CV, as a way to get their next job. But if you run...

[INFOGRAPHIC] THE 10 COMMANDMENTS OF LINKEDIN FOR BUSINESS OWNERS

Most people use LinkedIn as an extension of their CV, as a way to get their...

Are physical stores going extinct? Bricks and mortar retailers join threatened species list

The announcement that Bose intends to close 119 stores across Australia, Europe, Japan and North America should come as a warning to offline retail outlets. Online shopping is far surpassing walk-in outlets.
A man in front of camera recording a video to share it in internet. Vloger shares a bradcast in blog or video log. Video bloging, web television or embedded video concept. Violet palette. Vector.

How startups are using explainer videos to sell their products successfully [VIDEO]

Here’s a list of the 10 best startup explainer videos that can offer you great inspiration for your own.

These are the top 10 branding and graphic design trends for SMBs to watch...

The company reviewed thousands of design projects in progress on its platform right now and worked with its global designer community to identify the up and coming trends that will shape small business branding over the coming year.

New study: Australian consumers prefer e-mails & texts over mobile apps & social media...

Cloud communications platform Twilio (NYSE: TWLO) has released new research showing that despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses.

These are the 5 primary steps to follow in whiteboard video production [SPONSORED]

Whatever may be your personal opinion about whiteboard videos, one thing is for sure. And that is the fact that there is truly something hypnotic and fixing about whiteboard videos, especially a well-made one.
corporate video script, video marketing, explainer video

Here are 4 key tips to keep in mind on how to write a...

Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target audience.

The brand building impact of digital advertising has been underestimated, says new research

Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.
customer testimonial, testimonial video, video marketing, video, testimonial

Looking to share your customer stories? Here’s how to create a great customer testimonial...

Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of different brands.
video, marketing, video marketing

Video Marketing 101: Here are 5 secrets every business should know [VIDEO]

Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.

What is an explainer video and why does your business need one? [VIDEO]

The age of the explainer video has levelled the playing field, allowing SMEs with a little creativity to grab the attention of millions of people – a feat that was previously only achievable with the kind of marketing budgets that only large companies could afford.

Ad tech across APAC is a complex, fast-growing industry. What does its future hold?

Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.

Australia’s online advertising continues year-on-year growth to reach $9 billion

The latest IAB Online Advertising Expenditure Report, prepared by PwC, reveals that whilst year on year growth has slowed (7.1% compared to 11% in 2018) reflecting the downturn in Australia’s overall advertising market, all online revenue categories have experienced growth

Study: 25% of senior marketing leaders still don’t know how to apply location-based data

The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.

Here are key personalisation tactics to improve customer engagements

Customers today are faced with an overwhelming number of choices in everything they do. The digitisation of everything has led to consumers...

Why customer reviews are important for business growth

In this digital age, customer reviews are an important part of any online business. Not only do reviews impact your...

Why even small businesses need to be automising their customer engagement technology

In the age of advanced technology and rapid social media consumption, the necessity for automisation and customer engagement via the internet has...

This timesaving platform is disrupting the experiential marketing space

Statistics show that people recall 10 per cent of what they read, 20 per cent of what they see and 70 per...

This global e-commerce tech provider has expanded to Australia to help retailers capitalise on...

Global ecommerce tech provider, Doddle, yesterday announced its launch and investment in Australia with the opening of offices in Sydney and Melbourne...

FREE BUSINESS TOOLS

5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

FREE BUSINESS TOOL

5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE