Marketing & Media

"Hauling" = videoing yourself showing off items you have just bought and posting it on YouTube for the world to see. This clip, from the Al Gore-backed Current TV, contains everything that is right and wrong with America.

"Hauling" = videoing yourself showing off items you have just bought and posting it on YouTube for the world to see. This clip, from the Al Gore-backed Current TV, contains everything that is right and wrong with America.

Developed by Australian digital marketing consultant Clare Lancaster, this 21-page eBook is designed to teach businesses how to increase website visitors, leads and sales by connecting with people using Twitter.

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.

Former Pittsburgh, Pennsylvania record story proprietor Paul Mawhinney owns about one million record albums and about a million and a half record singles, making his the world's largest record collection. This fascinating short documentary explores how he built it and, due to a struggling record industry and his own ill health, why he was forced to close his store is now selling his collection. It's a poignant glimpse at impermanence; of a passionate human life buffeted by impersonal market machinations.

If copycat competitors are badges of honour for entrepreneurs, Campbell King had won three of them within the first six months of operation with his startup, Kegs on Legs.

While most new technology developers will spend months chasing down angel investors and cold calling VCs, often with the randomness of a headless chook, without too much planning or forethought (much to the potential investor's frustration), sometimes the safest money is already right under their noses. It's called 'strategic capital' or 'smart money' (or a mix of the two).

Last week we discovered that the uberVU team has been hard at work transforming the product based on the initial feedback received from private beta testers. And the public beta version is now live.

Once of the greatest things about social media is that it allows advertisers to target their messages to certain demographics and consumers with identifiable buying habits. Initially, this sounds insidious. However, targeted advertising is largely a boon for both sides of the sales equation.

Once of the greatest things about social media is that it allows advertisers to target their messages to certain demographics and consumers with identifiable buying habits. Initially, this sounds insidious. However, targeted advertising is largely a boon for both sides of the sales equation.

In part four of our series on the capital raising cultures in Australia and the US, San Francisco-based Steve Anderson explores how Australian and New Zealand entrepreneurs can best prepare for securing local investors.

Jarvis points to one particularly interesting example of how media companies can encourage increased distribution and readership for their online content: The embeddable paper.

Take Paul McCruddon, a London-based blogger and digital strategist at Imagination Digital who grew weary of brands believing that his time was less valuable than their own and decided to take matters into his own hands.

This could perhaps be the shortest post I have ever published. In fact, the headline says it all. Should I be worried? If Bing is so good, why doesn't Anthill appear when I specifically search for 'Anthill Online'? And, of course, does anyone understand search optimisation for Bing?

Do you remember the first time you used computers? If you're under 30 that's like saying, "Do you remember the first time you drew breath," so obviously I'm talking to my older demographic. If the experience was not traumatic, you are a rare specimen, indeed.

Margaret Thatcher once remarked that anybody over the age of 30 who used a bus could consider themselves a failure. Now, Adelaide commuters might be clamouring over one another to get on the bus thanks to a new free mobile entertainment platform.

While most published articles about social media as a tool for business development rarely offer more than anecdotal advice, we thought it might be interesting to actually 'crunch the numbers'. As strong believers in the power of experimentation and quantifiable results, we used the exercise to measure and compare the impact of each tool on our web traffic and award nominations. Here's what happened:

Concert Vault is a simple, free app that adds another dimension to the humble iPod concept. Lazy Sunday afternoons with the speaker jack plugged into the iPhone, listening to concerts you were too poor or too unborn to attend are a real treat.

It usually manifests as a long monologue that starts with: "Get a Mac - they are perfect" then trails off, without punctuation or breathing, into an extensive list of Mac failures and bugbears. When they catch themselves, they add, "But they are still brilliant. You should get one!"