Home ANTHILL TV Whatever you do, don’t look down. Volvo Trucks takes on content marketing...

Whatever you do, don’t look down. Volvo Trucks takes on content marketing [VIDEO]

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There’s a special kind of crazy reserved for people who do stunts. Especially stunts like this one.

Volvo Trucks wanted to demonstrate the precision and control of its new line of trucks. So, what better way than to have someone walk across a rope tied between two trucks. Two trucks that are speeding towards a tunnel. When the trucks enter the tunnel, the rope be severed.

It’s nail biting stuff, as world slackline walker, Faith Dickey takes on this stunt.

This is a brilliant piece of viral content marketing from Volvo Trucks.

I’m pretty certain that most of the almost 1.8 million viewers of this video in the past five days, most aren’t truck drivers. But many are going to remember this stunt when a Volvo Truck hurtles past them on the motorway.

The Volvo truck ballerina stunt

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