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What’s more awesome? Volvo Trucks or Jean Claude Van Damme? It’s a tough choice...

Volvo Trucks is doing some remarkable things with its marketing. The company is not one to shy about from the opportunities to be interesting, memorable...

To create a successful viral video, you need a hook. A really big hook...

This ad wasn't what I was expecting. But, it really proves a point. Volvo Trucks have made some interesting ads before including some hair raising...

The art of cramming has become an advertising competition [VIDEO]

Clearly, there is some sort of contest going on here that I've not been privy to. Cramming groups of like-minded people into a mode of transport seems to be what all the kids are into.

Whatever you do, don’t look down. Volvo Trucks takes on content marketing [VIDEO]

There's a special kind of crazy reserved for people who do stunts. Especially stunts like this one. Volvo Trucks wanted to demonstrate the precision and control of its new line of trucks. So, what better way than to have someone tight rope walk between two trucks.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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