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What’s more awesome? Volvo Trucks or Jean Claude Van Damme? It’s a tough choice...

Volvo Trucks is doing some remarkable things with its marketing. The company is not one to shy about from the opportunities to be interesting, memorable...

To create a successful viral video, you need a hook. A really big hook...

This ad wasn't what I was expecting. But, it really proves a point. Volvo Trucks have made some interesting ads before including some hair raising...

The art of cramming has become an advertising competition [VIDEO]

Clearly, there is some sort of contest going on here that I've not been privy to. Cramming groups of like-minded people into a mode of transport seems to be what all the kids are into.

Whatever you do, don’t look down. Volvo Trucks takes on content marketing [VIDEO]

There's a special kind of crazy reserved for people who do stunts. Especially stunts like this one. Volvo Trucks wanted to demonstrate the precision and control of its new line of trucks. So, what better way than to have someone tight rope walk between two trucks.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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