Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
How to get more sales in ecommerce using a conversion heuristic [SPONSORED]
You have to focus on getting these conversions in order to get your sales in order to increase your revenues and stay in business, especially if you’re an ecommerce business, focusing on Aliexpress dropshipping
How to get the most from customer experience (CX) in this coronavirus climate
As the COVID-19 pandemic accelerates a business-critical
need in Australia to pivot services and embrace digital technologies, there’s a
risk that too many businesses...
How to pivot your marketing and sales strategy during this COVID-19 crisis
This coronavirus has done nothing if put things into perspective. It's showing companies the value of having a strong marketing and sales strategy.
Trust, camaraderie and ‘donut time’ – the keys to sales success when remote working...
There are real trade-offs in going remote - almost all of which revolve around the simple fact that team members are not in the room.
The innovative social strategy that achieved 43x ROAS for West Elm – and won...
As COVID-19 continues to impact businesses around the world, brands are looking for advertising strategies that are cost-effective and generate much-needed revenue.
Get used to video: it’s here to stay, and it’s about to get a...
Vudoo has spent a little over two years refining, tweaking, updating and pioneering interactive video—ushering in next-generation video engagement that has applications in marketing, HR, education, e-commerce and more.
Stay connected, even from a distance: 6 tools to help strengthen your business’ online...
An online presence can help you to continue operating and maintain communication with your customers, helping you to manage their expectations and assist them through these uncertain times.
The top 5 video marketing statistics every business should know in the new decade
If your business is of the mindset that video marketing is just a fad that won’t replace the more traditional methods of marketing, think again!
BUILD YOUR FIRST B2B FUNNEL – 10 DAY CHALLENGE
Isn't it time that you FINALLY embraced online lead acquisition, digital rapport building and injected SYSTEMS into your sales and marketing, like...
New report from Vamp reveals how marketers will work with influencers in 2020
75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency
FIVE INSANELY OBVIOUS FUNNEL FILLERS FOR B2B
In the endless pursuit of ‘new leads’, far too many business owners and professionals in the B2B space overlook the obvious. That’s...
The 10 Commandments of LinkedIn for Business
Most people use LinkedIn as an extension of their CV, as a way to get their next job. But if you run...
[INFOGRAPHIC] THE 10 COMMANDMENTS OF LINKEDIN FOR BUSINESS OWNERS
Most people use LinkedIn as an extension of their CV, as a way to get their...
Are physical stores going extinct? Bricks and mortar retailers join threatened species list
The announcement that Bose intends to close 119 stores across Australia, Europe, Japan and North America should come as a warning to offline retail outlets. Online shopping is far surpassing walk-in outlets.
How startups are using explainer videos to sell their products successfully [VIDEO]
Here’s a list of the 10 best startup explainer videos that can offer you great inspiration for your own.
These are the top 10 branding and graphic design trends for SMBs to watch...
The company reviewed thousands of design projects in progress on its platform right now and worked with its global designer community to identify the up and coming trends that will shape small business branding over the coming year.
New study: Australian consumers prefer e-mails & texts over mobile apps & social media...
Cloud communications platform Twilio (NYSE: TWLO) has released new research showing that despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses.
These are the 5 primary steps to follow in whiteboard video production [SPONSORED]
Whatever may be your personal opinion about whiteboard videos, one thing is for sure. And that is the fact that there is truly something hypnotic and fixing about whiteboard videos, especially a well-made one.
Here are 4 key tips to keep in mind on how to write a...
Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target audience.
