News, opinions and advice on marketing and the rapidly evolving media landscape.
75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency
In the endless pursuit of ‘new leads’, far too many business owners and professionals in the B2B space overlook the obvious. That’s...
Most people use LinkedIn as an extension of their CV, as a way to get their next job. But if you run...
Most people use LinkedIn as an extension of their CV, as a way to get their...
The announcement that Bose intends to close 119 stores across Australia, Europe, Japan and North America should come as a warning to offline retail outlets. Online shopping is far surpassing walk-in outlets.
Here’s a list of the 10 best startup explainer videos that can offer you great inspiration for your own.
The company reviewed thousands of design projects in progress on its platform right now and worked with its global designer community to identify the up and coming trends that will shape small business branding over the coming year.
Cloud communications platform Twilio (NYSE: TWLO) has released new research showing that despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses.
Whatever may be your personal opinion about whiteboard videos, one thing is for sure. And that is the fact that there is truly something hypnotic and fixing about whiteboard videos, especially a well-made one.
Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target audience.
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.
Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of different brands.
Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.
The age of the explainer video has levelled the playing field, allowing SMEs with a little creativity to grab the attention of millions of people – a feat that was previously only achievable with the kind of marketing budgets that only large companies could afford.
Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.
The latest IAB Online Advertising Expenditure Report, prepared by PwC, reveals that whilst year on year growth has slowed (7.1% compared to 11% in 2018) reflecting the downturn in Australia’s overall advertising market, all online revenue categories have experienced growth
The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.
Customers today are faced with an overwhelming number of choices in everything they do. The digitisation of everything has led to consumers...
In this digital age, customer reviews are an important part of any online business. Not only do reviews impact your...
In the age of advanced technology and rapid social media consumption, the necessity for automisation and customer engagement via the internet has...