Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Window on the future: online video in Asia
The very conditions that make Asia such a disruptive market for consumer behaviour - lax copyright, fast broadband, urban youth subcultures, advanced mobile devices - are also fast becoming global trends. As the rest of the world joins the party, you can rest assured, the future of TV will not be far behind.
Recovery.gov
Everybody loves transparency in government, right?
Well, a US federal agency, called the Recovery Accountability and Transparency Board, has taken this hallowed principle to a...
PR flacks beware! Your product campaigns are subject to video review.
Mick and other bloggers weren't impressed with this "spammy" contact, and made that clear. So Publicis Mojo had another crack, sending him a package. Mick deceided to capture his impressions of this second marketing effort by videoing the grand opening in the form of a review.
Hate web ads? Now you can replace them with gallery art. But who’s paying?
Now comes Add-Art, a Firefox plugin that not only blocks display ads but replaces them with curated art images. On first hearing about Add-Art I conjured a mental image of a zen-like, ad-free digital nirvana (angels singing, people dressed in white playing lutes, bunches of grapes scattered around). But don't expect Leonardo, Michelangelo, Caravaggio and Van Gogh.
Hate web ads? Now you can replace them with gallery art. But who's paying?
Now comes Add-Art, a Firefox plugin that not only blocks display ads but replaces them with curated art images. On first hearing about Add-Art I conjured a mental image of a zen-like, ad-free digital nirvana (angels singing, people dressed in white playing lutes, bunches of grapes scattered around). But don't expect Leonardo, Michelangelo, Caravaggio and Van Gogh.
Twittering about Anthill
When we made our big announcement yesterday that Anthill Magazine had become a quarterly publication, we never expected to receive the flood of emails, SMS messages and phone calls of support. But we were intrigued to discover that we'd become a discussion topic among the chirperati on Twitter.
EXCLUSIVE: Spellr.us, the digital spell-checker, comes out of beta, offers pricing plans
News just in that Spellr.us, the website spell-checking service created by Sydney-based digital media company Melon Media, cast aside its beta training wheels this afternoon and launched to the public.
We have good news and bad news
Let's start with the bad news...
Unless you’ve been living under a rock (or an ant hill) for the last six months, you will have...
InnoCentive: The wisdom of lab crowds
The name - InnoCentive - sounds like it was manufactured in the crucible of an expensive, bureaucratic, innovation think-tank naming committee, but the site is incredibly impressive, efficient and market oriented.
Google Australia adds recent imagery to Victoria Fires Map
Google has just added recent imagery to its interactive map of Victoria, which contains updates on the status and locations of bushfires based on...
Vodafone-Hutchison merger is good news for competition
Yesterday's announcement that Vodafone and 3 will merge in Australia bodes well for the industry, according to telecommunications analyst, Paul Budde.
Sometimes it makes...
Why we’re embarrassed about our new website (and proud of it!)
In mid-2008, we wrote about a clever Australian company called TrickyTix on the topic of Product Development.
TrickyTix CEO Scott Handsaker provided us with the...
Why we're embarrassed about our new website (and proud of it!)
In mid-2008, we wrote about a clever Australian company called TrickyTix on the topic of Product Development.
TrickyTix CEO Scott Handsaker provided us with the...
Fast five trends for right now
Trends are useful - but in my view, anything beyond 2-5 years is pure fiction. The seeds of mass market change are always with us, percolating away in the background - you just have to pay attention. Here are five I'm tracking right now....
Google and Amazon merge!
This item of internet flotsam is an oldie but a goodie. Presented as an historical document from the future, it predicts one possible chain...
Cool tools fail to make clear comms
I’ve been around the communications game for a fair while now and I’ll tell you what gets my goat: email, IM and SMS are...
Not just for kids – social networks just grew up
Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people in...
The Top 150 Media and Marketing blogs
Everyone loves to start the new year with a full bag of fresh ideas. You don't need to spend a bomb on a consultant....
7 things successful small businesses do online
Search online for any product/service and you will find a plethora of small businesses offering it for sale, either through their own virtual shop-fronts...
Silicon Valley is a graveyard
While pitching his new company at the TechCrunch50 conference in San Francisco, Australian digital media maven Kevin Garber couldn’t help but feel dismayed that the cream of the world’s web entrepreneurs were mostly obsessed with sizzle over substance.
