Tag: youtube

Clearly crafted to appeal to the maturing Gen X market, this Honda ad has been released as an an attempt to score a pre-Super Bowl touchdown. While traditional advertising budgets are decreasing, Super Bowl advertising costs are on the rise -- not because of the vast number of people who watch 'the game' but because of the even vaster number who share the 'made to be viral' clips.

"Friday"? Srsly, Australia? Yes, sadly, that ultra-bubbly Rebecca Black music vehicle that makes all right-minded people want to spontaneously combust was the nation's most viewed "community" video in 2011, according to the tastemakers at YouTube.Stay classy, Australia. (And don't forget to watch the second video. It's barking hilarious!)

We've thrown a whole bunch of these whipsaw "did you know?" presentations at you over the years. And we'll continue to do so. Because they're fun. And, like this little video about the social media explosion, they give you tasty stuff to chew on. For example, did you that Justin Beiber, Lady Gaga and Britney Spears have more Twitters followers combined than Australia has people?

A tweet or a YouTube video can be perceived as a bully pulpit in which the poster has full control of the message because there's no one around to pose a question such as, "Huh?" As our video Exhibit A, we offer Madonna and her recent hydrangea kerfuffle.

A recent list of the World’s Top Tools for Learning is a stark reminder of how rapidly the educational ecosystem has moved beyond the traditional classroom. Most young professionals seem to have readily embraced the ability to learn quickly and interactively, formally and informally, in a real-time environment that was utterly unimaginable only a decade ago -- citing YouTube, Wikipedia, Twitter and Slideshare. But where was Microsoft Excel?

We've seen the imaginative guys from OK Go on treadmills. We've seen the band channel Rube Goldberg and share the camera with awesome dogs. For their latest trick, these musical masters of the viral video tried their most daring stunt yet -- making a vid dressed in skintight, pond-green unitards.

T-Mobile is on the roll. The cellular-network company that gave us the most-watched flashmob YouTube video ever (the dance at Liverpool Street Station) and the brilliant "welcome back" follow-up at London's Heathrow airport now delivers this -- giant, three-dimensional Angry Birds.

The next time you worry over a project flowchart, plan a company party or whether you'll put yellow pepper and/or cucumbers on a hero sandwich, just think of the logistics required to pull off this astounding lip dub video by the beleaguered but proud citizens of Grand Rapids, Michigan, USA.

Would Salman Khan's revolutionary approach to learning work in Australia's schools? The former hedge fund analyst's web-based Khan Academy wants to turn education inside out. At its heart, it bring the lectures home and moves the homework to the classroom.

For those of you who know what a delicious temptation procrastination can be, we offer this amusing and information clip from Charlie McDonnell, a young Londoner who YouTube pays to make videos (Really!). Watch it. Now.

A fall from a 10-story-high mainframe extrusion can be messy. Worse, it can damage that expensive handheld portal generator. In a promotion for the new video game "Portal 2," Aperture Laboratories makes a slick investment pitch.

Confectionery brand Skittles has already infiltrated the pantheon of unforgettable tag-lines with its 'Taste the Rainbow' slogan. In this nifty 'made-for-YouTube' series of clips, viewers are asked to 'Touch the rainbow'. The concept is simple, novel and we challenge you to not hunger for a Skittle once this "cute but weird kitty cat" has its way with you.

Bad product placement is as convincing as Tom Cruise’s shoe lifts. (Fittingly then, Cruise has been front and centre in some of the most shameless pimp-my-product moments in modern celluloid history.) But the future of product placement is far more subtle. In fact, it's barely even there.

A couple of years ago, Air New Zealand scored a viral hit with a flight-safety video in which the crew wore nothing but body paint. Their new follow-up: a safety video made to look like an exercise workout tape, complete with Richard Simmons and celebrity Kiwis.

What we wouldn’t give to be a fly on the wall at OK Go’s music video brainstorming sessions. Since the Chicago-based band’s 2006 hit ‘Here It Goes Again’ blazed up the YouTube charts (it’s currently the 29th most-viewed music video on the site) the group has become the alternative rock darlings of the interwebs, demonstrating commercial creativity in spades.

Anthill talks to Riyaad Minty, director of social media for Arab network Al Jazeera, about the powerful role of Facebook, YouTube and Twitter in the recent anti-government uprisings in the Middle East.

Many companies have been adopting an approach to social media based on an assumption that it is ‘free’. They have set up accounts and hoped it will work. It won’t. Hope is not a strategy, and social media takes time to get right – so it can’t be free. So let’s walk through the basic steps.

Online outsourcing marketplace (and Anthill Cool Company Award winner) Freelancer.com has released the results of its 2010 Freelancer Fast 50 index, an analysis of 320,000 online job postings, revealing the most (and least) popular technologies desired for freelance jobs in 2010, providing a barometer of technology trends.

You can shut down the Internet in Egypt, Mr. Mubarak. You can threaten to cut off mobile phone communication. But you can't silence the people -- especially little Juju.

It seems as if every company is now looking to social media as a marketing panacea for the woes of the GFC. In this three-part series, Mark Cameron takes a close look at the social media landscape, describes some of the 'platforms', examines how these are changing the market place and outlines a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.