Tag: Networking

Many years ago, Google took centre stage just as the world began to buzz about web 2.0. Could it be Facebook's turn to take the digital reins and deliver the next meaningful evolution of the web from the realm of geekdom to the mainstream.

Since becoming a single lady (cue Beyonce) and not having my partner around to bore the crap out of, I've come to the conclusion that it's a massive ask (so maybe we shouldn't) to expect one person to be both romantic partner and our entrepreneurial life support system, too.

If you've ever attended a networking event and been introduced to someone who spends the next few minutes looking over your shoulder at who else he/she could be talking to, know that it could be worse. You could have Professor Himonya's undivided attention.

Promoting an event or workshop is vastly different from raising the profile of a business and thus requires a completely different strategy. Rhondalynn Korolak shares her Top 5 Tips to making your next event an overwhelming success.

Our friends at Pollenizer, which has emerged as the fertile hub of Sydney's happening web startup scene, have launched a great new initiative to showcase the hive of activity that is Pollenizer HQ in Surrey Hills. On Fridays (starting two weeks ago), Mick Liubinskas thrusts his Flip camera in the face of colleagues and connected entrepreneurs, inviting them to share a little about the projects they're working on.

Rightly or wrongly, we hold sports stars, politicians and other prominent figures to a high standard of behaviour because they enjoy a position of influence and leadership. So, if social media is in fact considered part of the media, then should we hold leaders in the 'social' media to the same high standards of behaviour?

The Startup Bus participants have been posting videos taken on the bus, including everyone's introductory speeches. Here is primary organiser Elias Bizannes addressing the posse soon after departure. He makes some telling points about entrepreneurial networking and collaboration and the secret of success in Silicon Valley and other vibrant commercial hubs.

Over 400 vendors all competing for attention, all selling their wares. Each have spent tens of thousands of dollars on their booth to make them look professional and successful.

Let’s take a leaf from the pages of Old Media History. If you own a television set, TV networks can’t stop you watching their programming. There is no ‘block’ button on the control panel at your local TV station. Yet the demographic composition of a TV audience is essential to the success of a television when courting advertisers.

Sure, they may have the coordination of an engineer in O-week and the optical capabilities of Arthur Dent after three Pan Galactic Gargle Blasters but that didn't stop Australia's web glitterati (Or is that 'clickerati'?) from donning their best converse sneakers, their thickest of black horn rimmed glasses and their favourite irony fuelled Threadless tees to party hard at the Peninsula Function Centre in Melbourne's Docklands.

Sure, they may have the coordination of an engineer in O-week and the optical capabilities of Arthur Dent after three Pan Galactic Gargle Blasters but that didn't stop Australia's web glitterati (Or is that 'clickerati'?) from donning their best converse sneakers, their thickest of black horn rimmed glasses and their favourite irony fuelled Threadless tees to party hard at the Peninsula Function Centre in Melbourne's Docklands.

You’re tweeting mad if you’ve missed the short-term and long-term benefits that a social media platform like Twitter can create for your business and personal brands.

The North Coast Innovation Festival was launched in 2009 to raise public awareness of the Mid-North Coast’s reputation as an innovative and entrepreneurial region, and harness this culture in a way that will help ensure the region’s sustainability and future economic growth. Here's how you can get involved.

No one goes from zero to hero after attending a trade show, but with the right preparation, US tradeshows can deliver Australian companies a slew of market opportunities. Phil Rogers explains.

Yes, yes I hear you… you’re adamant that your business model is different. But is it really? Take a moment now to jump online and Google the products and services you sell. Does your offering still feel so unique, or is it starting to look suspiciously similar to others in the marketplace?

Yes, yes I hear you… you’re adamant that your business model is different. But is it really? Take a moment now to jump online and Google the products and services you sell. Does your offering still feel so unique, or is it starting to look suspiciously similar to others in the marketplace?

Napoleon Hill's Think and Grow Rich had a profound influence on the way people approach business. However, The Law of Success in Sixteen Lessons, Hill’s lesser-known 1,600+ page monstrosity published prior to Think and Grow Rich, contains a lot of useful information that can help you reach your potential. In this series, Joshua Moore covers each of these attributes in a practical way that you can apply to your life and work.

Perhaps the biggest misconception about social media is that it creates market segments from nothing.

If there's a mistake an SME can make online, I've made it in the last five years. My ecommerce site was hacked for reasons that will soon become apparent. My blog disappeared on the very same day and I avoided joining Twitter until last Friday because, “bloody hell -- I already have enough to do!”

It’s what we all want, and (although unlikely) if it’s not what we want, then our company’s balance sheets could certainly benefit from it – marketing for free.