Alan Jones
Alan Jones is Chief Hindsight Officer at Doing Words. Since 1995, he has consulted to early-stage companies and new product development teams, helping with online strategy for communications, product development and marketing. He also has hands-on experience founding and co-founding web and mobile startups, as well as senior management experience in larger companies including Yahoo!, News Digital Media and Microsoft.
My hunch says: don’t block Twitter followers
Let’s take a leaf from the pages of Old Media History. If you own a television set, TV networks can’t stop you watching their programming. There is no ‘block’ button on the control panel at your local TV station. Yet the demographic composition of a TV audience is essential to the success of a television when courting advertisers.
Apple is a ‘Cathedral’. Google is a ‘Bazaar’. So where will you park your...
Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?
Email marketing: ring a bell, get a food pellet
Email marketing can be tough. Your strategy and execution doesn't have to be that bad for it to shut down communication with customers. Here's how...
